analytics

CIOs and CMOs need to work together to address digital customer experience and expectations. In 2020, more than half of the global population went online. Put simply, this means that more people now use the internet than those that do not. As a result of this shift, businesses now need to leverage the opportunities introduced […]

Companies that lead with purpose and build around it can achieve continued loyalty, consistency and relevance in consumers’ lives. It has become increasingly important for enterprises, irrespective of size, to have a strong social media presence across various platforms and solutions to help manage the effort. Effective social media marketing helps customers connect with a […]

TikTok and Instagram Reels have become a go-to marketing strategy in social media.  Which platform is winning? Vines, Snapchat, and Spotify. Put the three together, and what do you get? TikTok. If you are wondering what happened to Musical.ly, well, it was purchased by TikTok’s parent company ByteDance. They did not want the competition. Four […]

The business registration and licensing (BRL) sector in the Dubai department of economic development (DED or Dubai Economy) and US e-commerce giant Amazon recently launched a new programme to support DED Trader license holders by providing interactive e-learning content to help them thrive in the digital economy and grow their businesses online. DED Trader is […]

Merkle has been selected as the performance agency for Virgin Mobile in the UAE. Merkle, a part of the Dentsu group, is a leading technology-enabled, data-driven customer experience management company. Merkle specialises in delivering unique and personalised digital customer experiences.  Merkle has been tasked with building and executing a performance strategy that helps drive brand […]

Announces the first customer data solution to connect, validate, and enrich customer data from all offline and online sources, improving customer relationship management (CRM), marketing, and analytics outcomes for brands. Neustar Inc., a global information services and technology company and announced the launch of Neustar Unified Identity™, the only end-to-end identity management solution that enables […]

HashiCorp announced it has entered into a multi-year agreement with Cisco, in which Cisco will sell HashiCorp Terraform Cloud Business alongside the Cisco Intersight platform. The agreement will help customers achieve a hybrid cloud operating model using Terraform’s infrastructure as code for infrastructure provisioning and management of private data centres with Cisco Intersight. “HashiCorp is […]

Talkwalker, the social listening and analytics company, announced the appointment of Joseph Fuster as its new chief sales officer. In this role, he will oversee the global expansion of Conversational Intelligence enterprise initiatives of Talkwalker in the US, Europe, and Asia.  Fuster’s experience also includes global sales leadership roles at SAP, Salesforce, and Siebel. “I […]

Marketers need to focus on their SEO performance gap to raise the strategic importance of search. SEO and Martech go together; however, marketing technology expectations are radically changing. The changing role of the CMO, paired with the increasing need for serious investment in SEO and higher effectiveness, indicates that 2021 will see a significant interruption, even if […]

Many studies have suggested that returning to the pre-pandemic days, when people could move freely and physically interact at close range, is going to be a long-haul process But humans are the most intelligent and creative of all creatures. They have proven time and again that no disease, war or natural disaster can break their […]