AI in Marketing

G2's new capabilities include richer buyer content, identity verification via LinkedIn, a new model context protocol (MCP) powered by Claude, and expanded market intelligence.

85% of UAE marketers trust AI to respond to customers versus 81% globally; yet 78% struggle to access the customer context needed for personalised engagement

Similarweb's insights provide a more comprehensive view of the digital ecosystem, enabling Rakuten Advertising clients to make more informed decisions, reach new customers, and build future-ready performance marketing strategies.

Built on Lifesight’s Unified Measurement OS, Mia allows marketing teams to interact directly with their performance data and receive smart recommendations based on unified measurement across online and offline channels.

Cloudinary Moderation uses AI trained on each brand’s unique guidelines to automatically catch issues like incorrect logos, off-brand colours, poor image quality, or non-compliant content before publication.

Thryv AI Lead Flow combines Thryv Marketing Center’s online visibility tools with Keap software’s sales automation engine to create a continuous automated pipeline from first online impression to closed deal.

Unlocked – Mobile & App Growth Summit returns to Singapore for its third annual edition on July 16, 2026, at One°15 Marina Sentosa Cove.

New research finds that only half of marketing and finance leaders measure how marketing is driving business outcomes, and 71% believe AI-powered marketing tools prioritise short-term performance over long-term brand growth.

Across seven articles, the edition builds a coherent view of how marketing is evolving in response to structural changes in technology, consumer behaviour, and organisational design.

With the Keypoint Engage suite, Keypoint Intelligence is expanding its ability to help organisations evaluate and optimise the role of print and document technologies across business functions.