AI in Marketing

Unlocked – Mobile & App Growth Summit returns to Singapore for its third annual edition on July 16, 2026, at One°15 Marina Sentosa Cove.

New research finds that only half of marketing and finance leaders measure how marketing is driving business outcomes, and 71% believe AI-powered marketing tools prioritise short-term performance over long-term brand growth.

Across seven articles, the edition builds a coherent view of how marketing is evolving in response to structural changes in technology, consumer behaviour, and organisational design.

With the Keypoint Engage suite, Keypoint Intelligence is expanding its ability to help organisations evaluate and optimise the role of print and document technologies across business functions.

Unlike general-purpose AI agents, Project SnowWork is built on a single enterprise-wide source of truth with governed metrics, shared business definitions, cross-cloud interoperability, and built-in security and auditability.

Aprimo’s Agentic DAM uses specialised AI agents to automate repeatable tasks, enrich metadata, validate claims, generate variants, and personalise content dynamically.

These new capabilities by ActiveCampaign create a continuous improvement engine where AI agents learn and improve over time, delivering AI that users trust like an extension of their team.

Through this partnership, Adobe and NVIDIA will advance the creative industry by developing next-generation Firefly models that will deliver creative precision and control for creativity and marketing pipelines.

AI is moving beyond experimentation to become the connective layer linking data, creativity, media, and measurement. As agentic systems mature, marketing organisations are beginning to orchestrate entire customer journeys through AI-driven collaboration across teams and channels.

AI-generated marketing is everywhere, and consumers are increasingly calling it out. But this isn’t a rejection of AI itself; rather, it’s what standards marketers are willing to sacrifice in the name of speed and scale.