AI in Marketing

In an industry obsessed with growth hacks and shiny stacks, marketers are now losing nearly a month each year just troubleshooting tools. Creativity is being sidelined. Morale is dropping. Strategy is on hold.

From smarter identity resolution and ecommerce assistants to generative content and new disciplines like GEO, martech leaders are rethinking what personalisation, attribution, and discovery really mean in 2025.

With built-in AI and conversational tools, SALESmanago’s new templates simplify complex segmentation and recommendations, letting marketers launch advanced campaigns quickly without developer support.

The Adaptive Identity Resolution tool is part of Hightouch’s warehouse-native CDP and introduces “multi-zone” matching, letting businesses switch between deterministic and probabilistic identity resolution in a single project setup.

Sitecore.ai combines editorial storytelling, episodic content, and hands-on interaction to show how agentic AI is transforming marketing.

The average consumer is signed up to 16 loyalty programs, says Rachel Lynch, VP Marketing, Talon.One. For your brand to win its share of spend, you need to actively stand out and influence consumer behaviour.

Konnecto’s AI-driven technology allows brands to uncover untapped partner opportunities by analysing vast datasets, identifying synergistic relationships, and predicting performance with remarkable accuracy.

The Social AI Publishing Agent from Birdeye will help hyperlocal brands automate and scale social media execution by generating and scheduling brand-aligned, industry-specific content with minimal manual effort.

Netsertive’s first Dynamic Insights tool, Call Insights AI, summarises customer calls, analyses sentiment in real time, and delivers key trends and coaching tips automatically.

The report also reveals a shared belief among CMOs that while the core purpose - or ‘why’ - of marketing remains unchanged, the ‘how’ is evolving rapidly.