Martech
How Innovative AI is Changing The Advertising Perspective in 2024
Artificial Intelligence has already spread its wings in the advertising industry and it is expected to continue to do so in the future.
Artificial Intelligence has already spread its wings in the advertising industry and it is expected to continue to do so in the future.
Google plans to completely ban the use of third-party cookies, empowering media agencies to provide proprietary insights at scale to advertisers.
The partnership encourages merchants and service providers operating digitally on Alipay platform to enhance their services for international travellers, offering discounts of up to 20%.
Leveraging the capabilities of Amazon Ads integrations, enterprises can utilise their first-party signals to enhance marketing attributions, reporting, measurement, and audience outreach.
Yahoo’s Blueprint provides new data visualizations, bidding and forecasting precision, audience insights, predictive audiences and customer value optimisation.
Head of Marketing & Commercial – Etisalat Information Services, Karan Patel, shares his insights on future adtech trends and technological disruptions “There will be a further rise among businesses (medium and large) in adapting CPaaS platforms to address customer engagement issues on their apps and websites. There will also be enhancements in creating customer journeys […]
Find out what Vlad Stesin, co-founder of Optable, has to say about next-gen ad products and frictionless data collaborations “The exciting next generation of ad products is not about formats — it’s about using audience data in a compliant, privacy-preserving manner. Ultimately, any personalised online experience, including advertising and ecommerce, will create better outcomes when […]
With 22,000 customers and serving five billion ads daily, Criteo empowers marketers with impactful advertising It’s 2005, and three men were hard at work setting up shop in a small office above a sandwich shop in Paris. It took them two years to bootstrap Criteo’s operations in the city. In the beginning, Founder Jean-Baptiste Rudelle […]
An innovative digital future is being paved by high-performance computers, cutting-edge AI-ML technologies, and open development With a rapid developmental evolution in next-generation technologies, the ability to process big data and its effects on data privacy and security have become key challenges for the tech sector today. Generalisation in high-performance computing is now enhancing the […]
As your business expands, you’ll need to update your business procedures and strategies to keep up with the changes to maximise efficiency. For instance, when analysing its advertising technology (AdTech) strategy, the company should be strategic about each new move it makes — how the tools will help them to automate tasks to make ads […]