adtech

In line with the rebranding, Lemma fortifies its core differentiator with an integrated approach to amplify the advertiser campaigns through emerging media and enabling global discovery. 

Through this merge, the entirety of Playground xyz’s media arm of the APAC market will be fully integrated into GumGum’s fleet of ad solutions.

This launch reflects Qurate Retail Group's strategic initiative to expand the reach of its original vCommerce experiences across new media and digital platforms.

This new format requires no third-party cookies to show relevant ads, overlays Search results over the page after clicking the viewed link. 

Wootag’s partnership with Lemma is set to transform creative enhancement and media effectiveness for marketers.

As part of the collaboration, Google Cloud's advanced Gen AI tools will be used with WPP's proprietary marketing and advertising data. 

In this new update, global advertisers will now have the ability to deploy advanced brand suitability controls, including ‘Category Exclusions’ and ‘Vertical Sensitivity’ controls.

Through this partnership, advertisers will have more access, allowing them to interact with customers on the living room’s main screen.

Veritone’s Advertising and Content Intelligence Suite enhancements will empower customers to overcome data granularity loss from Google Analytics GA4 with Attribute Pixel. 

The partnership will allow more brands to seamlessly reach Roblox’s global community of over 71 million daily active users.