Qurate Retail Group Debuts The Big Dish
This launch reflects Qurate Retail Group's strategic initiative to expand the reach of its original vCommerce experiences across new media and digital platforms.
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Qurate Retail Group, a global video commerce player, announced the launch of its FAST channel, “The Big Dish,” on The Roku Channel.
David Apostolico, Chief Distribution Officer, QVC, HSN, QVC+ and HSN+, said, By launching ‘The Big Dish’ on The Roku Channel, we’re now able to offer a more focused video shopping experience to culinary fans and foodies via one of the industry’s leading FAST channel services. We already have many fans who watch our QVC and HSN linear channels on The Roku Channel and look forward to welcoming new and existing customers to enjoy fun culinary-focused content all in one place on ‘The Big Dish.'”
Jennifer Vaux, Vice President, Content Acquisitions and Programming, Roku Media, said, “We’re thrilled to build on our relationship with Qurate Retail Group by welcoming The Big Dish to the expansive lineup of FAST channels available through The Roku Channel. From recipes, demos, and products, Qurate Retail Group’s first-ever FAST channel has everything viewers need to make mealtime happen.”
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This launch reflects Qurate Retail Group’s strategic initiative to expand the reach of its original vCommerce experiences across new media and digital platforms.
While Qurate Retail’s QVC’s and HSN’s linear channels are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV services, “The Big Dish” is Qurate Retail’s first foray into an ad-supported channel with a narrow focus on a specific interest area, which is the most popular channel format on FAST.
“The Big Dish” currently offers a mix of pre-recorded original selling and non-selling culinary content featuring famous chefs, celebrities, kitchen gadgets, food, and the latest trends in home entertainment from QVC, QVC2, HSN and the QVC+ and HSN+ streaming service.
