GumGum Integrates Playground xyz

Through this merge, the entirety of Playground xyz’s media arm of the APAC market will be fully integrated into GumGum’s fleet of ad solutions.

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    • GumGum, a  global digital advertising platform, has announced the integration of advertising platform Playground xyz’s media portfolio into its Asia-Pacific (APAC) business to create a new suite of AI-powered, contextual ad solutions for helping advertisers tap into audience mindset and achieve standout attention rates.

    Sorrel Osborne, Head of Media, APAC, at GumGum, said, “The rollout of The Mindset Platform in APAC offers our clients the essence and core DNA of Playground xyz with the increased scale of GumGum. Our combined media and data offering gives brands the tools they need to stand out and achieve better outcomes, with real-time attention insights, a combination of high impact ad products, and cutting-edge contextual intelligence.”

    Through this merge, the entirety of Playground xyz’s media arm of the APAC market will be fully integrated into GumGum’s fleet of ad solutions.

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