adtech

Unlimitail will deploy NIQ’s measurement capabilities as a core component, alongside a new data clean room environment and enhanced AdTech infrastructure.

MNTN’s new HubSpot integration brings CTV attribution directly into downstream revenue reporting, enabling Business-to-Business advertisers to tie TV campaigns to measurable revenue.

Viant Publisher Solutions features SupplyIQ, forming a unified framework focused on improving signal fidelity, supply path efficiency, audience addressability, and content intelligence.

Powering TL Direct is TL Spark, TripleLift's intelligence layer that orchestrates supply, creative, audiences, measurement, and performance as a single unified system.

The latest Yieldmo innovation helps brands activate high-intent audiences with URL-level transparency and adaptive AI-powered media optimisation.

Connecting Decision Fabric to AgenticOS provides partners with access to the full weight of the infrastructure and intelligence behind PubMatic’s OS for agentic advertising.

Project Gravity enables signal monetisation and identity resolution, enabling advertisers to optimise campaigns for targeting, suppression, frequency-capping, and more in a privacy-compliant manner.

As brands pursue efficiency through platform consolidation, many are unknowingly limiting growth. A diversified retargeting stack can improve performance, reduce dependency, and uncover audiences that single-platform strategies often miss.

R-ads is built on a simple premise: when an ad can move, react, and hand someone a sample, every impression becomes an interaction.

With this acquisition, for a total enterprise value of $2.2 billion, the Groupe furthers its investment in technology,  data, and AI services to unlock new opportunities for the agentic era.