adtech

New advertising platform, Amex Ads, leverages American Express digital platforms, giving advertisers the ability to help reach customers in high-intent, relevant moments

By operating in clean rooms, both NIQ and Snowflake help customers ensure privacy is maintained, data is auditable, and measurement data leaves the clean room according to approved aggregation rules.

Audience Unlimited will leverage AI to score data segments by relevance to an advertiser’s campaign, across thousands of curated segments from hundreds of trusted, privacy-conscious third-party data providers.

This partnership between Hightouch and Narrative reflects a shift in adtech and martech from monolithic, single-vendor platforms to flexible, composable, cloud-native solutions where enterprises control their data and activation.

With its new AI-powered video generator, currently in beta, brands can upload their existing marketing materials or website content onto the Universal Ads platform to begin their ad creation.

The platform by fullthrottle.ai provides a solution to help marketers easily identify high-intent audiences, activate across channels, and tie performance to real business outcomes without the need for external tools or technical expertise.

Powered by real-time mediation, direct integration with Perion’s demand-side intelligence, and sustainability logic, SODA delivers SPO 2.0, aimed at improving efficiency, monetisation, and environmental responsibility for digital publishers.

Azerion Intelligence is available on a pay-per-use basis and is designed to provide full AI access and control to players across the advertising spectrum, regardless of scale, budget, and technical experience.

Roqad’s identity graphs and data onboarding, combined with Zeotap-Data’s third-party audience segments and platform integrations, deliver privacy-safe, personalised targeting for advertisers.

The acquisition will help evolve the media buying process for advertisers and improve Spectrum Reach’s delivery of innovative marketing solutions to its clients across the United States.