adtech

With EchoAI, brands can now engage audiences in real-time conversations directly from their video ads, across all screens (desktop, mobile, tablet, and connected TV).

With this raise, ArcSpan plans to expand its product, data science, and publisher success teams while deepening integrations across the advertising ecosystem.

With Programmatic Guaranteed, Vistar’s marketplace supports all major programmatic transaction types—open exchange, private marketplace (PMP), and guaranteed—allowing campaigns to align with a wide range of objectives.

With this integration, Axis users can tap into AlgoriX’s in-app supply at scale, reaching valuable mobile audiences across diverse verticals and global markets.

From smarter identity resolution and ecommerce assistants to generative content and new disciplines like GEO, martech leaders are rethinking what personalisation, attribution, and discovery really mean in 2025.

By using the Magnite SpringServe video platform along with Paramount’s mediation tools, advertisers can easily reach viewers through Paramount’s streaming inventory.

These enhancements are part of Yango Ads’ broader strategy to deliver complete monetisation solutions that combine AI-powered formats, performance marketing, and actionable audience insights.

With AMC integration, Shirofune can now optimise bids based on indicators like New Customer Acquisition Cost, New Customer ROAS, and predicted LTV, enabling advertisers to maximise long-term revenue from their campaigns.

With AI Video Ads, Idomoo enables users to generate videos from a prompt, document, webpage or content library and easily scale output with automatic versioning for length, language and more.

Goldbach and GoWit aim to build a comprehensive retail media ecosystem, providing retailers and advertisers with innovative, data-driven advertising solutions.