adtech

The combination creates a full-funnel solution that blends Life360 intelligence with Nativo’s creative and programmatic knowledge to drive measurable impact — all within a privacy-forward, family-safe ecosystem.

The launch introduces a suite of AI agents that automate core advertising functions across creative, delivery, measurement, and optimisation, and Innovid Orchestrator, which connects them all.

Through a direct integration with SpringServe, Viant’s Direct Access program streamlines the path between advertisers and publishers, reinforcing Viant’s commitment to an open, transparent internet.

Swivel enables systems to act on intent across campaign creation, optimisation and analysis. The new identity visualises this orchestration through connected pathways that show how intelligence moves across the ecosystem.

In addition, DoubleVerify is leveraging unique, licensed IMDb data to fuel AI-driven classification of streaming content, with new capabilities planned to launch in early 2026.

The partnership is centred around building an AI and data platform that offers clients a fast path to a central source of marketing and advertising targeting information, unlocking new ROI for corporate marketers.

Harmony’s Conversion signals connect ad exposure data directly to attributed conversions, bridging the gap between delivery and performance.

By bringing in TrueData’s graph, ID5 is expanding its operations in the US and strengthening its Adaptive Identity technology with new datasets and expertise.

The Perion DOOH Player integrates seamlessly into its Ad Server, Header Bidder, and SSP, creating an end-to-end solution that replaces fragmented legacy systems.

CTV Performance enables advertisers to move beyond traditional CTV metrics like impressions and completion rates, offering a new layer of insight: the ability to track site visits, leads, and sales directly tied to CTV exposure.