adtech

Evertune’s Partner Connect enables marketers to activate programmatic advertising campaigns on publishers that influence AI search recommendations.

With the Intelligence Suite, Spaceback content ads can be more easily scaled across CTV, streaming, and online video platforms, offering full brand creative control and reduced friction in transforming social assets.

By introducing a marketplace for programmatic rich media, Airtory solves a long-standing challenge in digital advertising: combining creative innovation with scalable delivery.

Atlas Performance redefines supply-side optimisation, empowering partners to deliver, optimise, and transparently report on the outcomes advertisers demand, all while maintaining privacy and data integrity.

By leveraging JCDecaux’s global footprint and programmatic expertise, the solution provides advertisers with a single point of contact to execute targeted, dynamic, and impactful campaigns.

Body-care brand Tree Hut will air its first Super Bowl commercial, starring online creators and promoting a bold, expressive approach to self-care.

A new Paved report shows newsletter advertising surging in performance, revenue and rebooking intent as brands shift budgets to first-party channels.

AdCellerant launches AI Media Planner, a new tool designed to turn campaign goals into data-backed, editable media plans faster and with greater confidence.

The Event and Conversion API (ECAPI) defines a standardised set of full-funnel events that are meaningful to advertisers, from upper-funnel engagement through lower-funnel conversion activity.

In addition to Content Type filtering, Looper has introduced a Genre dropdown within the Merchandising tab, allowing users to analyse placements by genre with the same flexible single-select, multi-select, or ‘select all’ functionality.