adtech

To improve ad campaign processes, Nexxen launched an AI-powered adtech platform, ‘NexAI.’

Julie Selman, SVP, Head of EMEA at Magnite discusses how retail media and programmatic advertising are merging and why AI-driven automation will define the next decade of adtech.

AdSpark’s adtech ecosystem will offer businesses an efficient way to engage audiences while providing creative content that resonates.

Consumers can seamlessly add promoted products to their Flipp list, via AdAdapted’s AddIt™ technology, enabling brands to reach shoppers at the moment when purchase decisions are being made.

Learn how to detect and eliminate invalid traffic using analytics tools and key metrics. This guide covers practical steps to ensure your ads reach real users.

The AI-powered advertising solution enables marketers to generate ad variations and advanced insights

Innovid will merge with Flashtalking to create an omnichannel ad tech platform.

SAS 360 Match empowers multi-channel retailers to deliver personalised, contextually relevant advertising campaigns across various channels.

The integration of genAI and URL mapping in adtech is revolutionising the way marketers approach audience targeting.

The ability to track and attribute conversions to individual users is fading in today’s privacy-focused world. However, contrary to popular belief, this shift isn’t necessarily bad for advertisers or ad platforms.