adtech

A new Paved report shows newsletter advertising surging in performance, revenue and rebooking intent as brands shift budgets to first-party channels.

AdCellerant launches AI Media Planner, a new tool designed to turn campaign goals into data-backed, editable media plans faster and with greater confidence.

The Event and Conversion API (ECAPI) defines a standardised set of full-funnel events that are meaningful to advertisers, from upper-funnel engagement through lower-funnel conversion activity.

In addition to Content Type filtering, Looper has introduced a Genre dropdown within the Merchandising tab, allowing users to analyse placements by genre with the same flexible single-select, multi-select, or ‘select all’ functionality.

As the use of generative AI in marketing accelerates, the Framework is designed to build consumer trust, reduce regulatory risk, and establish industry leadership in responsible AI adoption.

Infillion clients will gain access to Yobi's privacy-first optimisation services, including advanced audience targeting, bid optimisation, and identity resolution capabilities supported by a large consented consumer dataset.

The Marquee Awards will recognise brands and agencies that showcase excellence in strategy and technology implementation to deliver marketing impact. The gala award ceremony will take place on April 23rd, 2026, in Dubai.

New solution brings together Xumo's first-party data and third-party data solutions from TransUnion, The Trade Desk, and LiveRamp to enable privacy-first audience targeting and measurement for advertisers.

Designed for brand and agency buyers, OpenXBuild offers a new way to leverage first-party data and deploy proprietary logic in real time to build high-performing, secure advertising solutions.

MediaRadar's Data Cloud unlocks direct access to AI-ready Marketing Intelligence, connecting into the data warehouses, modern marketing stacks, and AI platforms teams use to train models, generate insights and automate decisions.