adtech

As the use of generative AI in marketing accelerates, the Framework is designed to build consumer trust, reduce regulatory risk, and establish industry leadership in responsible AI adoption.

Infillion clients will gain access to Yobi's privacy-first optimisation services, including advanced audience targeting, bid optimisation, and identity resolution capabilities supported by a large consented consumer dataset.

The Marquee Awards will recognise brands and agencies that showcase excellence in strategy and technology implementation to deliver marketing impact. The gala award ceremony will take place on April 23rd, 2026, in Dubai.

New solution brings together Xumo's first-party data and third-party data solutions from TransUnion, The Trade Desk, and LiveRamp to enable privacy-first audience targeting and measurement for advertisers.

Designed for brand and agency buyers, OpenXBuild offers a new way to leverage first-party data and deploy proprietary logic in real time to build high-performing, secure advertising solutions.

MediaRadar's Data Cloud unlocks direct access to AI-ready Marketing Intelligence, connecting into the data warehouses, modern marketing stacks, and AI platforms teams use to train models, generate insights and automate decisions.

With Novacap’s support, IAS will access new resources to achieve its strategic goals and strengthen its position as a global benchmark in digital media quality.

The collaboration enables advertisers and brands to leverage Amazon’s first-party insights with Perion’s AI-powered creative optimisation solution, delivering stronger measurable performance across key metrics.

Cadent's integration of Google Cloud's AI to develop an AI operating model unlocks a unified approach to enhancing business transformation, building stronger data foundations, and delivering inventory-first strategies.

In a move that validates the platform’s capabilities, GoWit has selected WPP Media Turkey as its exclusive pilot agency partner for GoWit One.