adtech

The expanded supply by TripleLift gives advertisers unprecedented access to premium streaming environments while maintaining creative consistency and performance across every screen.

With this integration, advertisers leveraging Yahoo DSP now benefit from a robust in-flight optimisation tool that combines Circana’s advanced campaign measurement capabilities with the scalable ad technology of Yahoo DSP.

The enhanced partnership gives B2B marketers direct access to Bombora’s B2B digital audiences, empowering them to increase campaign efficiency, targeting, and conversion.

Agentio will use the Series B funding to advance its AI infrastructure, expand creator content buys beyond YouTube to Meta Partnership Ads and additional platforms, and grow its team.

Through Cognitiv's ContextGPT, WunderKIND Ads can curate inventory to create custom deals for advertisers, and align content with the deepest level of contextual intelligence across its network – with seamless activation through any DSP.

Digital out-of-home is evolving fast, blending programmatic buying, AI-driven creative, and retail media links. Rebecca Callaghan and Anu Bijoy explore how DOOH can balance ethics, privacy, and performance while embracing innovation.

The company’s suite of proprietary data and measurement tools, anchored by the newly launched audrai, is changing how brands worldwide plan, measure, and optimise their OOH investments.

The strategic alliance will enable StackAdapt buyers to reserve OOH inventory on the StackAdapt platform for omnichannel campaigns months in advance, starting with Branded Cities’ large-format, high-impact displays.

The partnership empowers mobile game developers with precise, cross-platform performance tracking by bridging the gap between mobile marketing efforts and purchases made through the Xsolla Web Shop.

Through this new connection, PMG enables brands to integrate retail, marketplace, and digital commerce data directly into Alli — linking marketplace sales intelligence from platforms like Amazon directly to the point of media activation.