adtech

New offering by Adswerve gives brands and agencies access to curated, high-quality inventory through a single, expert-led team.

Generative AI has made campaign planning dramatically faster, but advertising success is still determined by execution. The next competitive advantage will come from AI that can operate campaigns, not simply recommend them.

The Guideline Ad Intelligence MCP Server is available now to eligible Guideline Ad Intelligence clients.

The partnership brings more advanced audience activation, campaign management and measurement capabilities to GIPHY's advertising platform.

Apex offers a technology, intelligence, and strategic support model to drive higher revenue with a lighter operational burden as the media ecosystem shifts.

Advertisers gain a more direct path via Viant’s Direct Access to high-quality streaming inventory from Publica publishers.

The launch advances Yahoo DSP’s AI strategy, enabling advertisers to bring their own AI, use Yahoo DSP’s native agents, or combine both in an ecosystem.

The format makes audiences active on Facebook, Instagram, X, and other social feeds available within the PropellerAds platform, with supply aggregated through its partners.

New IAS Pulse solution closes the transparency gap, enabling publishers to better meet advertiser quality standards, reduce wasted media, and build partnerships.

The Ask Perion Mobile App extends both capabilities to a mobile-first experience, enabling marketers to plan, understand, and act on campaign intelligence from anywhere.