adtech

With Novacap’s support, IAS will access new resources to achieve its strategic goals and strengthen its position as a global benchmark in digital media quality.

The collaboration enables advertisers and brands to leverage Amazon’s first-party insights with Perion’s AI-powered creative optimisation solution, delivering stronger measurable performance across key metrics.

Cadent's integration of Google Cloud's AI to develop an AI operating model unlocks a unified approach to enhancing business transformation, building stronger data foundations, and delivering inventory-first strategies.

In a move that validates the platform’s capabilities, GoWit has selected WPP Media Turkey as its exclusive pilot agency partner for GoWit One.

The new product, INVIDI Fuse, uses innovative client-side manifest manipulation (CSMM) to eliminate the prohibitive server costs associated with large-scale live events.

The acquisition will improve Broadsign’s global programmatic digital OOH offering and fast-track innovation across its entire OOH ad tech portfolio.

The expanded supply by TripleLift gives advertisers unprecedented access to premium streaming environments while maintaining creative consistency and performance across every screen.

With this integration, advertisers leveraging Yahoo DSP now benefit from a robust in-flight optimisation tool that combines Circana’s advanced campaign measurement capabilities with the scalable ad technology of Yahoo DSP.

The enhanced partnership gives B2B marketers direct access to Bombora’s B2B digital audiences, empowering them to increase campaign efficiency, targeting, and conversion.

Agentio will use the Series B funding to advance its AI infrastructure, expand creator content buys beyond YouTube to Meta Partnership Ads and additional platforms, and grow its team.