Ansira Acquires BrandMuscle and SproutLoud
Ansira's strategic acquisitions bring together like-minded, talented teams who will continue to drive innovative platform development, benefiting from the complementary technologies of BrandMuscle and SproutLoud.
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Ansira Partners, Inc. (Ansira), an independent global marketing technology and solutions company with proprietary channel, website, and advertising technology platforms, announced the acquisition of BrandMuscle and SproutLoud, two-channel partner marketing companies. The acquisitions bring together best-in-class talent and platform technology into one entity.
“Understanding the swiftly changing market from the new digital-first buyer to the importance of being present before, during, and after customer transactions, to the shift of software and services firms connecting to grow around a core platform, we know that channel partner marketing has found its time,” said Ansira CEO Paul Tibbitt. “Bringing together the best of Ansira’s tech and talent with BrandMuscle and SproutLoud creates a powerful force in ecosystem enablement. Today’s acquisitions also expand Ansira’s partner network and strengthen our partner marketing and local enablement expertise.”
“By joining Ansira, we bring our significant expertise working across an intricate network of suppliers, distributors, and accounts necessary to activate in local markets with compliance in highly regulated industries,” BrandMuscle CEO Scott Weeren said. “For over twenty years, one key industry that BrandMuscle has served is the beverage vertical, and we’re eager to bring our knowledge of this industry, along with our core industry focus of insurance, financial services, and manufacturing, into the combined entity.”
“Combining Ansira, BrandMuscle and SproutLoud resources gives us improved capabilities and expertise to deliver even greater value to our collective client communities,” said SproutLoud Founder and CEO Jared Shusterman. “We are passionate about the go-to-market motions of channel partners and frontline teams, and we’ll continue to innovate with the leading distributed marketing technology and services platform of our industry.”
These strategic acquisitions bring together like-minded, talented teams who will continue to drive innovative platform development surrounded by industry-leading services, benefiting from the complementary technologies of BrandMuscle and SproutLoud.
Ansira will continue to serve a robust range of client verticals including: automotive, high technology, beverage, financial services, QSR, franchise and multi-location retail, telecommunications, travel and hospitality, insurance, home services, and manufacturing.
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Channel Partner Marketing, also referred to in the industry as Through-Channel Marketing Automation (TCMA) or Partner Marketing Automation Platforms (PMAP), is the alignment of partners like agents, resellers, distributors, or franchisee owners, with an enterprise company to market or sell the goods and services of the enterprise brand on their behalf. This indirect sales motion is a long-standing marketing and sales model that is expected to grow rapidly, with McKinsey leaders predicting that channel partner ecosystems will drive 30 % of the global economy by 2030.
