Meta Introduces Enhanced AI Tools for Advertisers
With the latest enhancement to its AI tool, Meta’s aim is to assist advertisers at every step of their journey, whether it's through improving performance, generating creative ideas, or automating tasks.
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Meta, the company that owns Facebook and Instagram, has recently enhanced its AI tool, Meta AI, for advertisers to help them create more creative advertisements on these platforms.
John Hegeman, Meta’s Head of Monetisation, said, “The company was still working through how labelling would work for ads and would share guidelines by the time the tool rolls out globally, likely around the end of this year.”
These AI tools work on Llama, an advanced large language model enabling users to generate photos and videos for advertising purposes. With the latest enhancement to its AI tool, Meta’s aim is to assist advertisers at every step of their journey, whether it’s through improving performance, generating creative ideas, or automating tasks.
Advertisers can create attractive advertisements for their businesses by using these tools, including adding text to images, choosing different backgrounds, and generating AI-generated backgrounds with their products.
The announcement comes as Meta is pumping billions of dollars into building and supporting its generative AI models, while trying to convince advertisers they can get more bang for their buck by automating the work involved in creative aspects of their campaigns.
