Adam Toporek

Ahead of the CX NXT KSA summit, Martechvibe spoke to some customer experience experts about the value of CX measurement and customer feedback, and the significance of using metric tools.

Customer service specialist Adam Toporek says that innovation is about how you approach the issue; technology may or may not be the answer. Adam Toporek, a Customer Service Expert for CTS Service Solutions, welcomes technology as it develops and believes in the value of providing personalised customer service. Toporek helps businesses succeed by rethinking the […]

It’s not just unboxing that gets customers excited, the entire packaging game is a marketer’s tool While the pandemic rewrote several business values and strategies, it has enhanced the packaging industry to best suit customers’ changing behaviour and become a marketer’s favourite tool. Yes, unboxing videos are popular marketing methods to woo customers, but it […]

Martechvibe looks at some customer experience (CX) podcasts that have been helping leaders strengthen their brand-customer relationship Business growth and customer experience (CX) have become synonymous today, wouldn’t you agree? The year 2022 is all about value-driven CX, and companies are continuously eyeing new technologies that can boost their customer strategies and business decisions. Meanwhile, […]

We spoke with industry experts about the challenges businesses expect in the coming year, and how they plan to overcome supply chain disruption. A few years ago, nobody would have thought the supply chain industry would be on the frontlines of industry business challenges. In a recent McKinsey podcast, Knut Alicke and Dan Swan discuss […]

Customer Experience (CX), the powerhouse of business growth across industries, is a competitive advantage that every organisation needs today. According to Gartner, almost 90 per cent of companies have a CXO as compared to the 65 per cent in 2017. With hundreds of books in the markets and keynote speeches on CX, there is no […]