Shutterstock Launches AI Video Generator
By combining advanced video generation models with its vast content library, Shutterstock enables teams to create high-quality, commercial-ready videos with clear licensing and consistent standards.
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Shutterstock, Inc., a family of brands delivering scalable creative and GenAI solutions, has announced the launch of its AI Video Generator, which brings together leading text- and image-to-video models in one unified solution.
By combining advanced video generation models with its vast content library, Shutterstock enables teams to create high-quality, commercial-ready videos with clear licensing and consistent standards.
Designed for use at every stage of the creative process, from early exploration to go-to-market execution, Shutterstock’s AI Video Generator enables customers to test concepts, ideate on different directions, and generate video assets that drive impact.
One Solution for Commercial-Ready GenAI
“Our customers trust Shutterstock’s AI image tools to deliver usable results, and with this launch, we’re extending that trust to video with a new tool designed to deliver impact for all our customers,” said Paul Teall, Vice President of Marketplace Strategy at Shutterstock.
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“With two free generations included, customers can quickly experience the power of AI video generation in a solution built for commercial use.”
Access to Leading Models, Seamlessly Integrated
Featuring access to leading models from Google, Runway, and more, Shutterstock’s AI Video Generator unifies content, models, and licensing within a single platform, reducing fragmentation and empowering teams to ideate, produce, and deploy video content more efficiently across channels.
Customers can start from a simple text prompt, animate a static image, evolve existing brand assets, or build on Shutterstock’s library of millions of creative assets, eliminating the need to start from scratch.
This variety allows for rapid creation and testing, and with multiple licensing options, customers can confidently scale their video output.
Advancing a Unified, AI-Powered Ecosystem
This latest offering is part of Shutterstock’s growing evolution as a key partner for AI solutions and services across the full spectrum of AI innovation.
Together with its broader investments in model training and evaluation, data licensing, and generative tools, the AI Video Generator represents the next step in translating this infrastructure and expertise into practical, enterprise-grade creative solutions.
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Shutterstock Data Licensing & AI Services
Shutterstock is an end-to-end AI model training partner that unifies data licensing, services, and long-term collaboration under a single provider—reducing operational complexity and helping teams bring higher-performing AI systems to market faster and with greater confidence.
Shutterstock combines access to one of the world’s largest rights-cleared multimodal datasets with advanced data curation and custom training datasets to power high-performing, deployment-ready generative models.
This licensable training data includes high-quality labelled and continuously updated multimodal content with clear data provenance to support AI compliance. Shutterstock leverages ML-assisted evaluation tools to provide model training, fine-tuning, alignment, evaluation, and retraining.
Through human-in-the-loop workflows, expert creative feedback, and structured preference data, Shutterstock delivers aesthetic preference signals, benchmarking, and regression testing to drive continuous model improvement.
