Seismic Acquires Lessonly for Better Sales Enablement
Seismic, a sales enablement company, recently announced that it has acquired Lessonly, the training, coaching, and enablement solution, to deliver a comprehensive sales enablement platform. In conjunction with this acquisition, Seismic also announced the close of its series G funding round of $170 million, led by Permira with participation from JMI Equity, Lightspeed Venture Partners, Jackson […]
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Seismic, a sales enablement company, recently announced that it has acquired Lessonly, the training, coaching, and enablement solution, to deliver a comprehensive sales enablement platform.
In conjunction with this acquisition, Seismic also announced the close of its series G funding round of $170 million, led by Permira with participation from JMI Equity, Lightspeed Venture Partners, Jackson Square Ventures, Ameriprise, and funds and accounts advised by T. Rowe Price Associates, Inc. The latest funding brings Seismic’s valuation to $3 billion and will be used to continue expanding Seismic’s platform, R&D, and global footprint.
With the acquisition of Lessonly, the Seismic platform now allows sellers to quickly and easily access sales and marketing content alongside learning programs, practice scenarios, and coaching plans in one central location.
“Over the past few years, Lessonly has become a close strategic partner and we have forged strong ties across our teams, complementary capabilities, and joint customers,” said Doug Winter, co-founder and CEO, Seismic. “Together, we are a stronger and smarter sales enablement platform — the only one that gives sales leaders the confidence they’ll hit their numbers, and ensures all sellers are able to engage with customers in the most effective way possible throughout their buyers’ journeys.”
Along with a unified seller experience, brands can take advantage of the new combined data and analytics capabilities to track lesson usage, analyse training trends, and identify the content leveraged by top performers to close the most deals.
“We are delighted to join Seismic,” said Max Yoder, CEO, Lessonly, and author of Do Better Work. “During the past decade at Lessonly, we have focused on building a training, coaching, and enablement solution that brings out the very best in people and helps them deliver inspired work. In partnership with Seismic, we look forward to transforming the entire enablement industry. Our respective teams and customers are going to see big gains as a result of this deal, as will the city of Indianapolis.”
Also Read: How to Use Data in Sales Enablement Strategies
“The ultimate goal of delivering effective sales enablement through competence, confidence, and content is within closer reach when organizations effectively leverage the full functionality of both content and readiness technology within a single environment,” said Peter Ostrow, VP/Research Director with SiriusDecisions. “Best-of-breed enablement leaders recognize the natural tension between the desire for continuous learning, and the challenge of delivering it amid the endless noise of internal communications. So, when they’re able to distill readiness exercises into accessible and well-timed deliverables, the chances of ‘sticky’ learning, better coaching, and insights-driven productivity gains are improved.”
“After using the Lessonly integration in Seismic, 99.5 per cent of our sellers reported feeling more prepared to sell in a virtual environment. We’ve taken hours of training content and delivered it to sellers through powerful, bite-sized lessons woven directly into our Seismic toolkit pages, readying our sellers with everything they need in one central location,” said Megan Friedrich, Director of Sales Readiness, Deluxe. “By hosting our training content in Seismic, sales leadership also has access to an extra layer of insights to measure the effectiveness of customer engagements. We can’t wait to see how this deal will expand and enhance our seller readiness and, ultimately, our customer experience.”
