Pipedrive Launches Pipedrive Pulse
Alongside Pulse, Pipedrive is also launching a restructured set of pricing plans that are more intuitive, better aligned with business growth stages and packed with added value for customers.
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Pipedrive has launched Pipedrive Pulse, a toolkit that helps sales teams cut through the noise, focus on best-fit leads and take control of their pipeline. The company introduced streamlined plans aligned with how customers sell, scale and succeed.
The company also unveiled two enhancements, Team Inbox and branched automations, built to boost team productivity and streamline communication into one collaborative workspace.
Across tools, regions and company sizes, prospecting continues to rank as one of the top challenges for sales professionals. Small business sales teams are often lean, with reps juggling multiple roles and dozens of leads and active deals at any given time, which makes qualification and prioritisation not just helpful, but essential.
Pulse is Pipedrive’s answer to this challenge, bringing together leads enrichment, scoring and nurturing, and an intelligent sales feed all in one place to help teams focus on what matters most.
With Pulse, users can fill in missing lead data to level up qualification and outreach, score leads based on what matters the most to their business, automate nurturing with custom email sequences and reminders, and instantly identify high-priority opportunities using a personalised sales feed.
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“Pulse is like having a co-pilot for your entire sales workflow,” said Viktoria Ruubel, Chief Product Officer at Pipedrive.
“Salespeople are constantly pulled in ten directions at once, chasing leads, switching tabs, updating spreadsheets. Pulse brings clarity to the chaos by helping them focus on the right prospects, take the right actions at the right time, and ultimately close more with less effort. It’s smart, fast and built for how sales really happens.”
Pipedrive is also rolling out two enhancements to boost team productivity: Team Inbox and Branched Automations. Team Inbox centralises shared email communication into one collaborative workspace, allowing multiple users to access, manage and respond to customer messages efficiently, all without leaving Pipedrive.
Branched Automations enable users to build smarter, condition-based workflows that take different paths based on specific criteria, helping teams automate follow-ups, personalise customer journeys and work more efficiently at scale.
Alongside Pulse, Pipedrive is also launching a restructured set of pricing plans that are more intuitive, better aligned with business growth stages and packed with added value for customers.
- Lite serves as the entry-level option, providing basic tools such as lead and pipeline management, AI-generated sales reports, and the Pulse sales feed.
- Growth reduces manual work and builds momentum through email automation, forecasting tools and nurturing sequences, so salespeople can focus more on closing deals than chasing tasks.
- Premium adds features like lead generation, custom deal scoring, data enrichment, contracts, and e-signatures to support a more detailed sales process.
- Ultimate offers advanced teams enhanced data, account-level security, higher usage limits, and a sandbox environment to test and improve their strategies.
“We heard our customers loud and clear: they wanted plans that reflect how they actually use Pipedrive,” said Viktoria Ruubel. “These updates make it easier for teams to access the features they need, stay focused and grow without friction.”
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