Lyft Media, StackAdapt Partner for In-App Ads
Lyft StackAdapt tie up enables programmatic in-app ads for advertisers to engage consumers on the go.
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Lyft Media and StackAdapt have announced a programmatic in-app ad solution, enabling brands, agencies, and merchants to connect with millions of Lyft riders daily through hyper-localised, intent driven advertising. The partnership is powered by Kevel.
“Partnering with Lyft and Kevel opens an extraordinary advertising avenue for agencies to engage a mobile, diverse audience,” says Greg Joseph, VP of Inventory Development at StackAdapt. “Together, we’re transforming the local ad experience by connecting brands, agencies, merchants, and restaurants to consumers at meaningful points in their daily lives.”
“We’re thrilled to create new opportunities for brands to connect with riders seamlessly and in ways that elevate the ride experience,” says Shane Dwyer, Head of Sales, Lyft Media. “Lyft’s partnership with StackAdapt provides a unique way for programmatic buyers to reach consumers at key moments through strategic placements in the rider journey, delivering value for both riders and advertisers.”
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With more than 40 million active riders per year, Lyft’s platform reaches a variety of audiences, including commuters, event goers, and travellers. Lyft Media’s digital offerings are available in the app across the US and include formats such as video and poster units, complemented by first-party targeting and measurement capabilities.
“Through this collaboration, Lyft is redefining the rider experience by putting tailored, data driven, and relevant opportunities at their fingertips,” says James Avery, CEO at Kevel.
“By combining our powerful API led retail media technology with StackAdapt’s second to none ad buying platform, we can help Lyft reach its customers in the most appropriate and opportune ways. It’s been great to partner with StackAdapt who share a very similar approach to us in our mission to revolutionise the advertising experience for today’s modern world.”
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