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Criteo’s retail media platform, Commerce Yield, provides Massmart’s advertisers with a unified solution to manage campaigns on the retailer’s website and app.

From common pitfalls to real-time insights and the art of visualising performance, Charles F Manning, Chief Executive Officer & President at Kochava, deep dives into the brains and data behind successful ad strategies.

Facebook is launching Reels for iOS and Android users in more than 150 countries for creators around the world to grow their communities. To help creators earn money from Reels, Facebook is expanding tests of overlay ads, starting with banner and sticker ads. “We’re creating a variety of opportunities for creators to earn money for […]

Nielsen announced that it is bringing its streaming solutions together in a single measurement suite encompassing ad-supported and subscription-based service models across content, ads and platforms.  “By combining our streaming solutions under one banner, Nielsen is providing the industry with a single destination to understand streaming audiences and how they are engaging with content, allowing […]

British mobile network EE has launched a service that enables its EE Up app users to earn money towards their mobile bill by watching ads. The ads appear on the WeAre8 platform in the EE app, which offers customers exclusive experiences, rewards and competitions. The ad platform is powered by mobile content firm, PM Connect. […]

Apple Inc is planning to expand its advertising business by adding a second advertising slot in its App Store search page’s “suggested” section, the Financial Times reported. Also Read: Measuring Consumer Attention in Advertising The new advertising slot, which will be rolled out by the end of the month, will allow advertisers to promote their […]

Advertisers can upload their content catalog and ensure people see titles relevant to them Facebook, the world’s most widely used social network, has come a long way since its founding in 2005, undergoing massive transformations in a relatively short time, becoming one of the most innovative companies in the world. On Monday, the tech giant […]