IQM Launches Power Segments
Unlike other competitive solutions in-market, IQM offers a CPM based pricing model, rather than requiring subscription fees or per-activation charges for access to the audiences.
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IQM Advertising Corporation has announced the launch of a proprietary data solution that drives outreach to US policy makers. These precision audience segments are designed to be leveraged in the Political Advocacy space, as well as by Public Affairs divisions across industries, like Healthcare and Pharma.
Power Segments combine voter-level data with opted-in, anonymised location intelligence to build a map of influence containing the people who shape policymaker decisions and voting behaviour.
By precisely mapping location-based movement signals against policymakers’ work and home locations, these audience segments reveal a network of first and second-degree connections likely to sway the decisions of those in power.
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Power Segments are available across two tiers of connectivity:
- PowerSphere – provides precise targeting through a tight, exclusive circle of advisors, staffers, and close contacts who interact with public officials both at work and at home.
- PowerOrbit – extends the reach of a PowerSphere by including key second-degree connections to the official’s closest inner circle.
What advertisers get access to is refined, scalable segments that don’t just reach the right audience, but the people behind the people – ones who shape policy, set priorities, and ultimately move decisions.
With this cohort of unique insights and expertise, the product promises to solve a challenge Public Affairs and Advocacy advertisers have been facing for years, which starts with the successful identification of key opinion leaders.
“IQM continues to think two steps ahead when it comes to the political advertising landscape and needs,” said Matthew Dybwad, IQM’s Chief Revenue Officer.
“We know that when it comes to influencing policy, reaching the policymaker is not enough. With Power Segments, we now have the ability to reach the people who are shaping the way legislators think and ultimately, create policy and definitive impact.”
Power Segments are matched and validated using IQM’s advanced proprietary identity graph built around the company’s diverse data sources. Unlike other competitive solutions in-market, IQM offers a CPM based pricing model, rather than requiring subscription fees or per-activation charges for access to the audiences.
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