location intelligence

The partnership is structured through Adobe Global, extending the capability across Adobe Advertising DSP’s global advertiser base.

Delivered as a secure cloud-based data feed, Estimated Visits Core connects directly to the analytics and business intelligence platforms and workflows teams already use.

The relationship provides advertisers with NIQ‑built GeoPurchase segments informed by CPG purchase insights, enabling more precise planning and targeting across cross‑screen and DOOH campaigns.

Working alongside the Data Integrity Suite’s Gio AI Assistant, these agents help users initiate and guide tasks through a conversational experience, with clear recommendations and previews of proposed changes.

PlaceIQ is a longstanding player in location intelligence, competing with firms like Foursquare and Groundtruth Precisely announced that it’s entered into a definitive agreement to acquire location intelligence firm PlaceIQ. Precisely is owned by Clearlake Capital Group and TA associates, both private equity firms that continue to make moves in local commerce. The deal terms […]