Marketing Attribution

The agents answer questions, qualify leads, and book appointments around the clock for consumers who message brands from Google Ads.

Freshworks CMO Kady Srinivasan on the 27-point gap between attribution models and real pipeline impact — and what AI success should actually measure.

Returning users can distort campaign performance — repeated clicks from existing customers inflate click-through rates and other metrics.

Uniqode Insights identifies high-intent and returning scanners by connecting engagement activity across sessions.

As AI accelerates marketing decisions, Sarah Maina of AppsFlyer explains why trusted measurement, reliable data and human oversight will determine whether that speed translates into sustainable business growth.

The additions include a native OpenAI Ads attribution and conversion integration, and AskCTM, a new in-platform AI agent that makes CTM's AI features self-service.

MNTN’s new HubSpot integration brings CTV attribution directly into downstream revenue reporting, enabling Business-to-Business advertisers to tie TV campaigns to measurable revenue.

CTM’s new integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement.

The new release by AppsFlyer gives marketers one independent source of truth across web and mobile, with the same signal infrastructure that mobile teams have relied on for years.

Unlike traditional approaches that rely on rigid, macro-level testing frameworks, Northbeam Incrementality uses granular first-party data from its MTA system to design and run experiments tailored to each business.