InMobi Advertising Unveils InMobi Buyer Hub
The InMobi Buyer Hub aims to make it easier to build and manage programmatic campaigns while reducing unnecessary steps with AI tools, a self-serve interface, and privacy safeguards.
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InMobi Advertising has unveiled InMobi Buyer Hub—a self-service platform designed to empower all types of media buyers, including curators, agencies, brand-direct teams, retail media networks, demand-side platforms, and media owners. The platform gives buyers direct access to build, plan, discover, optimise, and purchase programmatic deals with unmatched precision, transparency, and control.
The InMobi Buyer Hub will be powered by agentic AI that streamlines the curation process and quickly enables the creation of high-quality programmatic deal IDs at greater efficiency than ever before. Media buyers gain access to a seamless self-serve interface, maximising campaign impact while minimising complexity.
Kunal Nagpal, Chief Business Officer at InMobi Advertising, said, “The InMobi Buyer Hub’s focus on sell-side curation removes the need for a broad, unfocused approach to audience development.”
“It allows us to pre-package high-quality, contextually relevant inventory, enriched with data, into curated deals that buyers can target more efficiently. Reducing noise in the bidstream and increasing signal quality helps improve win rates and ensures a greater share of media spend reaches performant, working media.”
Chris Feo, Chief Business Officer, Experian Marketing Services, said, ”Today’s buyers need simplicity, transparency, and trustworthy signals.”
“By bringing Audigent’s audiences into the InMobi Buyer Hub, planners unlock high-match mobile segments—turning more impressions into working media and driving measurable business outcomes.”
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InMobi Buyer Hub will also allow buyers to leverage their first-party data along with InMobi Advertising’s user-level and contextual signals, drawn from its proprietary SDK and proximity to publishers, all within a privacy-compliant manner.
This integration delivers precision targeting and better campaign outcomes, all in real time. Combining advanced technology with rich audience insights, the platform enables partners to act swiftly and adjust campaigns based on performance data.
“The future of programmatic isn’t about more noise, it’s about more signal,” said Rhys Denny, Co-Founder and CEO of @curate.
“We’re proud to partner with InMobi Advertising to help power this new shift towards greater control and transparency, enabling smarter curation, cleaner supply paths, and faster activation across the open web. Together, we’re setting a new standard for how programmatic should perform.”
The launch of the InMobi Buyer Hub introduces a new way for buyers to access and work with InMobi Advertising’s mobile-focused inventory. With AI tools, a self-serve interface, and privacy safeguards, the platform aims to make it easier to build and manage programmatic campaigns while reducing unnecessary steps.
InMobi Buyer Hub utilises brand-safe, omnichannel premium supply, insights, and campaign-directed measurement and analytics, empowering users with improved targeting and real-time insights on their supply path efficiency and campaign performance.
Media buyers will have full control, enabling them to seamlessly curate and activate tailored campaigns using their unique audience data, all while ensuring compliance with privacy regulations at every step.
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