mobile advertising

Upon closing of the transaction, Perion will become a wholly-owned subsidiary of Affle and will continue to operate under the Perion brand.

Together, Playdigo and HUMAN are giving advertisers and demand partners greater visibility, control and confidence across every impression.

The report found that ad fraud in the UAE fell 46% on iOS and 23% on Android, but fraudsters are increasingly shifting activity to organic traffic and other less-monitored channels.

The partnership accelerates InMobi Advertising’s broader Ad Experiences strategy, which packages inventory, targeting, and measurement into outcome-engineered solutions.

As rising costs and audience saturation limit growth inside walled gardens, brands are turning to programmatic advertising, CTV, and independent mobile ecosystems to drive more efficient user acquisition and long-term mobile performance.

In this integration, creative assets are built by PubMatic’s creative technology partners: Celtra for pause ads and interactive formats, Brightline for advanced CTV units, and KERV for AI-powered interactive and shoppable video experiences.

The introduction of Performance CTV for app marketers brings true performance advertising to the big screen, driving measurable outcomes and meaningful impact.

The acquisition combines Rocket Lab’s deep in-app knowledge with MiQ’s omnichannel offering to deliver an end-to-end solution for clients across all media channels.

In addition to enhanced reporting and optimisation tools, Stagwell clients will also receive platform support across setup and optimisation, creative best practices, and vertical-specific campaign execution.

The Playback assets will be incorporated into Adwake’s Rewarded & Loyalty advertising roadmap, supporting faster product innovation and expanded campaign capabilities across mobile environments.