Intent IQ Partners with Raptive to Improve Publisher Monetisation

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Intent IQ, a privacy-first identity resolution company, has announced a partnership with Raptive to deploy Intent IQ’s Bid Enhancement offering across Raptive’s publisher network.

Through the partnership, Raptive will integrate Intent IQ’s Bid Enhancement to improve bid performance and monetisation across both environments where traditional identifiers are present—such as cookie-based browsers like Chrome—and environments where identifiers are limited or unavailable, including iOS and other ID-less inventory. 

This approach allows publishers to capture greater value from their audiences while enabling advertisers to reach high-value consumers more effectively at scale.

Intent IQ’s Bid Enhancement offering strengthens identity signals used in programmatic bidding, delivering immediate and durable revenue lift for publishers. 

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Built to perform across a mix of identifier-rich and ID-less environments, the offering improves bid competitiveness and yield while supporting long-term monetisation strategies as identity becomes an increasingly critical asset in digital advertising.

“This partnership with Raptive represents a powerful step forward in helping publishers unlock the full value of their audiences in a privacy-first world,” said Roy Shkedi, Chairman of Intent IQ. 

“By combining Raptive’s high-quality publisher ecosystem and recognised leadership in advancing industry standards with Intent IQ’s identity resolution technology, we’re unlocking stronger demand, better monetisation, and measurable outcomes for both publishers and advertisers.”

Bid Enhancement delivers value across the marketplace by helping publishers maximise yield through improved identity accuracy and bid performance, while also enabling advertisers to reach hard-to-access audiences at scale. 

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The offering is designed to operate seamlessly across today’s mixed-identity media ecosystem, ensuring consistent performance as platforms, privacy expectations, and standards continue to evolve.

“Intent IQ’s technology leadership and identity resolution solutions bring a differentiated approach to identity and signal enrichment that aligns perfectly with our mission to help creators and publishers thrive in a rapidly evolving ecosystem,” said Paul Bannister, Chief Strategy Officer at Raptive. 

“Together, we’re giving advertisers better ways to reach valuable audiences at scale while empowering publishers with improved yield, transparency, and future-proof monetisation.”

Intent IQ’s Bid Enhancement offering is privacy-first and standards-compliant, supporting US and international markets, including GDPR-regulated regions. 

The offering aligns with global privacy requirements and industry standards, ensuring publishers and advertisers can drive performance while respecting consumer consent and regulatory obligations.

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