The Winner of the Marquee Awards for Technical Excellence in Performance Marketing
Paid media optimisation across search and social for measurable growth.
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The Marquee Awards 2026, presented by Martechvibe, recognise the campaigns and teams—across industries and martech domains—that don’t just keep up with change, but set new benchmarks for what modern marketing in the Middle East can achieve.
Across 15+ categories in two broad clusters—Best Digital Campaigns and Technical Excellence—this year’s winners represent 21 brands, from banks, retailers and FMCG players to healthcare systems, destinations, technology platforms and advisory firms.
Together, they show how creativity, data and technology can work in concert: building performance engines, elevating customer experience, and turning martech stacks into real commercial advantage rather than background infrastructure.
Here are winners of the Marquee Awards 2026 for Technical Excellence in Performance Marketing.
Meydan Plus
Meydan’s performance marketing programme rebuilt paid media around CRM‑verified Opportunity and Closed‑Sale signals, not superficial leads.
From January to June 2026, blended sales conversion rose from 13% to 23%, cost‑per‑sale fell 63%, spend dropped 71%, and paid ROAS peaked at 13.49x, delivering AED 156.3M in revenue over 14 months.
Gebal Group
For Gebal Group, AIIMS ran lean Meta campaigns across UAE, Qatar and Saudi Arabia combining awareness, traffic and instant‑form lead generation.
The programme delivered 847 qualified leads at ~AED 19 CPL, 3.9M impressions and 1.87% CTR—well ahead of B2B benchmarks—proving paid social can be a primary pipeline engine even in conservative infrastructure categories.
