Sprout Social Expands Snapchat Integration
The new integration offers a more seamless way for brands to connect with engaged communities through Snapchat’s core formats.
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Sprout Social, an AI-powered Social Intelligence Platform, has announced the launch of its Snapchat publishing integration.
Now available to all customers, the integration enables brands to plan, schedule, and automatically publish Stories and Spotlights directly to Snapchat from Sprout’s platform, strengthening omnichannel execution and expanding reach into one of social media’s most engaged audiences.
This launch will be featured at an exclusive panel hosted by Snapchat at the Cannes Lions International Festival of Creativity.
Driven by frequent, intentional engagement, younger audiences open Snapchat over 30 times a day on average, creating a high-attention environment between brands and a sought-after audience.
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The new integration offers a more seamless way for brands to connect with engaged communities through Snapchat’s core formats. Spotlight drives algorithm-powered discovery of entertaining short-form content, while Stories enable the candid, time-sensitive storytelling that builds deep familiarity and long-term affinity.
“To stay ahead, brands need the infrastructure to show up consistently where their audience’s attention lives, without sacrificing efficiency,” said Scott Morris, CMO at Sprout Social. “Snapchat offers brands a unique opportunity to build familiarity within highly engaged communities while also reaching new audiences in moments of discovery.”
“By bringing Snapchat publishing directly into Sprout, we are helping to remove workflow complexity and supporting brands in maintaining a consistent presence across both of those dynamics. That combination of sustained connection and expanded reach helps turn attention into meaningful business impact.”
“As the relationship between brands and consumers becomes increasingly dynamic, marketers need new ways to create meaningful connections at scale. We believe the future belongs to brands that earn attention through creativity and cultural relevance, not interruption,” said Grace Kao, CMO, Snap Inc.
“Our partnership with Sprout Social is rooted in that vision, helping marketers build stronger relationships with their audiences and drive long-term business impact.”
This expanded partnership follows a recent integration of Snapchat with Sprout Social Influencer Marketing.
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The full suite of capabilities with Snapchat now positions marketers to:
- Streamline Cross-Channel Publishing: Create, schedule, and manage Snapchat Stories and Spotlights directly within Sprout’s central calendar, eliminating the platform shuffle.
- Scale Content Efficiency: Maintain a consistent 24/7 presence with advanced scheduling while leveraging Sprout AI to accelerate production and variations.
- Optimise Creator Partnerships: Use Snapchat audience insights, Public Stories, and Spotlight data to find and activate the right creators to drive results for your brand.
