social media marketing

The analysis finds ecommerce advertisers increased paid social investment sharply in Q2, while click-through rates rose and cost per click declined.

People may follow a hospitality brand because of a beautiful beach or an attractive offer, but they remain connected because of how the brand makes them feel, says Nina Mohamed, Cluster Director of Marketing & Communications at Mövenpick and Pullman Resort Al Marjan Island.

Viral Nation’s new offering helps brands improve visibility and influence by tapping into consumer understanding, trust and recommendations.

The new product, Klaviyo Social Marketing, is designed for the B2C CRM and turns social engagement into customer growth.

Available at Remix Photo Editor, the tool addresses one of the most persistent pain points in social media content creation: the gap between idea and execution.

RecCloud’s new Marketing Video Recreation allows users to reuse successful video concepts and adapt them to different products and campaigns in just a few steps.

The new integration offers a more seamless way for brands to connect with engaged communities through Snapchat’s core formats.

New data shows 70% of influencer campaigns remain focused on awareness, as TikTok closes in on Instagram and XiaoHongShu strengthens its role in consumer discovery.

With Synup's new assistant, marketing agencies and multi-location businesses can produce on-brand, location-specific social posts at scale.

Whalar Group will enter a three-year strategic partnership with Accenture Song focused on driving innovation in the creator economy and granting access to the wider Whalar Group.