social media marketing

This new feature offers brands and retailers an unprecedented opportunity to harness social media content for enhanced consumer engagement and conversion.

The latest update, effective next month, includes refined definitions and more detailed explanations of TikTok’s policies.

The demand for live commerce platforms continues to thrive globally, especially in the Asia Pacific region. Here is how global businesses are utilising technology to explode the live commerce market.

The global airline will be featured through a co-branded Emirates NBA Cup event logo, with co-branded promotion planned across the NBA’s global social media community. 

Gillette will leverage its Gillette Gaming Alliance to create “Hit Reset with Gillette” content and host branded streams for their specific regions on Twitch, YouTube, and social media platforms.

Technology investments and innovations continue, as companies worldwide try to enhance customer experience. Shark Tank star Robert Herjavec recently stated that the cloud would change everything we know about cloud computing. And he can’t be more right. A slew of cloud integrations and partnerships has kept industries busy and innovative for some time now.  On […]

The best business and marketing strategies can fail if the right technological tools aren’t part of your martech stack. From social media and email marketing to the metaverse, it’s crucial to arm yourself or your marketing team with the right equipment. Unsupervised recently surveyed 748 marketing professionals to find out the most popular tools for […]

Cold calling is dead. Or it should be. Instead, sales teams are embracing social selling, an approach that allows laser-targeting prospects and establishing a rapport through existing connections. Customers, too, are reacting better to more value-added offerings that solve certain pain points.  According to the AI-powered personalisation platform Formation.ai’s brand loyalty survey, four out of […]

Paragone has become a part of the LinkedIn Marketing Partner Program, as the Actionable Performance Monitoring (APM) platform announces the partnership to optimise user reach. The collaboration will particularly help luxury brands as well as other categories of LinkedIn users to reach their target audience with relative ease. In a related development, the integration will […]

Marketing leaders understand that social media marketing has become a critical strategy as the client base that uses social media has increased exponentially. The use of social media platforms for marketing has proved to be useful for enterprises across the world. CMOs state that when enterprises assume their target audience is part of the total […]