Snap Inc

‘Lens Creator Rewards’ gives AR creators, developers, and teams a new opportunity to get rewarded for building top-performing Lens on Snapchat

Snap names InMarket as their Preferred Measurement Partner. Advertisers can now access InMarket's Lift Conversion Index (LCI) to gain a deeper understanding of offline outcomes like sales and store visits generated by Snapchat campaigns

almatar will run a “Predict and Win” contest for the three Saudi Arabia group matches for a chance to win exciting prizes  almatar, a Saudi-based online travel agency, has partnered with Snap to engage with and reward football fans during the FIFA World Cup 2022. almatar will leverage Snap’s AR technology to engage with fans […]

Tinuiti, an independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, announced an agreement with Snap Inc. to become a strategic partner in the company’s growing work with independent agencies. Tinuiti will gain early and increased access to Snap Inc. tools, teams, and resources for clients including: early access and […]

Ahead of the UAE’s Gold Jubilee, the collaboration will build digital skills in the AR domain and inspire students to think about what lies ahead in the next 50 years. The National Program for Coders announced that it has partnered with Snap Inc. to empower Emirati university students to experience the power of augmented reality […]

Snap Inc. has signed a new deal with Sony Music Entertainment to include their artists’ music into Snapchat’s Sounds library. With over 200m Snapchatters engaging with augmented reality every day, Snapchat is expanding the music experience on the app by adding Sounds into its AR Lenses available in the Lens Carousel and experimenting with new […]

Ooredoo Group has announced a new three-year strategic partnership with Snap Inc. to unlock the possibilities of augmented reality (AR) experiences across all of its international markets. Through this partnership, Ooredoo will collaborate with Snapchat to build advanced AR experiences for Ooredoo customers across their 10 market footprint, all powered by Ooredoo’s network. This will […]

MCN Mediabrands, a media and marketing solutions division of IPG/MCN, has announced a joint collaboration with Snap Inc. to launch a measurement initiative with the objective of offering insights on how communities in Saudi Arabia consume and engage with mobile video. The joint collaboration will see the companies combine the efforts of their marketing science […]

Snap Inc. recently appointed Zadi Hobeika as its new Product Marketing Lead in MENA, focusing on performance advertising solutions. The new appointment comes in line with Snap’s continued investment in the region to scale its digital advertising solutions and ensure that brands effectively connect with its 75 million engaged, creative and diverse users in the […]

Universal Music Group (UMG), music-based entertainment company and Snap Inc announced a multifaceted global agreement that will allow Snapchat’s users to incorporate UMG’s catalog of recorded music and content into creative tools, including Sounds and augmented reality Lenses. Under the terms of the innovative multi-year agreement, UMG’s entire recorded music catalog is available on a […]