Snapchat

Users of the Basis media automation platform can now access real-time performance data from Snapchat's self-serve platform.

The company said that the users should not share any secrets with “My AI” and they should also not rely on it for advice. Snapchat, launched its own chatbot called “My AI”, using the latest version of OpenAI’s rapidly growing generative text tool, ChatGPT. Currently, only Snapchat+ subscribers will be able use “My AI”. These […]

Emplifi, a unified customer experience platform provider, has integrated with Snapchat to allow companies using Emplifi’s Social Marketing Cloud to measure and manage their organic Snapchat content without leaving the Social Marketing Cloud. Through ths integration, marketers can view Snaps directly in Content Hub from their connected public profiles and gain insights from selected metrics, […]

Chipotle is helping fans sustain healthy habits in 2023 with a wellness-oriented augmented reality (AR) experience Chipotle Mexican Grill announced it is kicking off 2023 with a new Lifestyle Bowls lineup that caters to contemporary wellness habits. The brand is also launching a wellness-inspired AR Lens on Snapchat to encourage fans to maintain healthy habits, […]

It will ensure uniformity and adherence to the taxonomy and rules our clients have put in place. Claravine has integrated its data standards cloud data integrity platform with Google Ads, Snapchat Ads, and Pinterest Ads Manager. It will help Claravine users improve naming compliance, metadata capture, and enrichment while maintaining connection points between key datasets […]

Family Center will support the UAE’s efforts to enhance digital wellbeing, ensure that the Internet is safe and secure, and provide a safe environment, especially for children, by utilising modern technologies. Lieutenant General Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior, witnessed the launch of the “Family Center,” a new […]

Smartly.io, the social advertising automation platform for creative and performance marketers, recently conducted two surveys to understand the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads. The data collected provides brands […]

Snap has shared some new insights into how users feel when using the app, and where brands can fit into the process. Snap says that some 95 per cent of Snapchatters agree that the app helps them to stay connected with friends and family, while 87 per cent of Snapchatters agree that they can be […]

Snap announced an array of new features across its platform at its annual Snap Partner Summit Snap’s AR community is building real businesses using Snap’s technology. These developers across the world have built over 2.5 million Lenses that have been viewed over 5 trillion times. To help support further AR innovation, Snap introduced features, including […]

Snapchat’s new virtual mall provides a true-to-life retail experience in partnership with leading brands such as L’Oreal, AL Futtaim- IKEA, Namshi and Samsung Consumers this Ramadan will be able to browse their favourite products through a unique shopping experience powered by the launch of Snapchat’s first-ever augmented reality (AR) led virtual mall in the MENA […]