Starbucks Partners With Amazon Go For Cashierless Experience
Starbucks Corp’s newest cafe lacks one element most customers are used to seeing: cashiers. The global coffee chain recently opened its first-ever location in partnership with Amazon Go, the eCommerce giant’s brick-and-mortar convenience store, where customers can sit at a table with a latte or grab a sandwich from a shelf and walk out. Starbucks […]
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Starbucks Corp’s newest cafe lacks one element most customers are used to seeing: cashiers.
The global coffee chain recently opened its first-ever location in partnership with Amazon Go, the eCommerce giant’s brick-and-mortar convenience store, where customers can sit at a table with a latte or grab a sandwich from a shelf and walk out.
Starbucks and other companies are expanding labour-saving technology like artificial intelligence, robotics and digital touch screens.
“You’d see some of the digital automation tools deployed to cover that 10 per cent gap as they grow,” he said.
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The pandemic pushed people to place more orders online for carry out, delivery and drive-thru. To keep up, Starbucks shifted its development strategy to new store formats, adding pickup-only locations in urban areas, as well as traditional cafes and suburban drive-thrus.
“Starbucks and Amazon plan to open at least two more locations together in 2022,” said Kathryn Young, Starbucks’ senior vice president of global growth and development.
Customers can order through the Starbucks app and grab coffee to go from a counter near the door. Or they can use a credit card, Amazon app or Amazon One palm reader to enter the rest of the space, take snacks from shelves, or sit at tables.
