As marketers adapt to evolving market dynamics and customer expectations, flexibility is the only steady Is Starbucks only about the coffee? No, it’s a space where people want to come and hang out and relax. It’s called the third place, a term coined by sociologist Ray Oldenburg, to signify a space other than the office […]
With blockchain smart contracts, brands can define, automate, and expedite the entire loyalty rewards process. It has the potential to decrease administrative and personnel costs considerably. An average customer is a member of at least ten loyalty programmes, and repeat customers provide 40 per cent of the store value. Turns out, these numbers are keeping […]
With blockchain smart contracts, brands can define, automate, and expedite the entire loyalty rewards process. It has the potential to decrease the administrative and personnel costs considerably. An average customer is a member of at least ten loyalty programmes, and repeat customers provide 40 per cent of the store value. Turns out, these numbers are […]
Starbucks Corp’s newest cafe lacks one element most customers are used to seeing: cashiers. The global coffee chain recently opened its first-ever location in partnership with Amazon Go, the eCommerce giant’s brick-and-mortar convenience store, where customers can sit at a table with a latte or grab a sandwich from a shelf and walk out. Starbucks […]
Providing an outstanding customer experience (CX) has become increasingly important as we move to hybrid environments. CX isn’t just about digital spaces. Even for local shops, hotels, or restaurants, it is just as important. Customers want to enjoy every step of the way and illustrate. We have compiled some of the best CX examples. Gamified […]
In 2009, Starbucks shuttered 300 stores owing to a 70 per cent slump in quarterly profits amounting to $64.3M. The drop in sales was blamed on the economic slowdown and lower spending power of customers. It only made sense that as personal budgets became more frugal, indulgences were the first to get cut. Starbucks’ leadership […]
