When he talks, Brian Solis, Global Innovation Evangelist at Salesforce, digital anthropologist and futurist and author of eight books, including The Experience When Business Meets Design, uses the words challenge and opportunity interchangeably. The pandemic, he says, is an opportunity to reimagine the way customers experience a brand by considering changing consumer behaviour and redefining brand […]
UAE reported higher brick-and-mortar purchases (85 per cent) versus online (79 per cent), in the last three months. In the UAE, in terms of market penetration, online channels still slightly lag behind brick-and-mortar. According to a survey carried out by research group YouGov, UAE reported a higher incidence of brick-and-mortar purchases (85 per cent) versus […]
Semantics is the study of meaning, reference, or identifying context and uncovering the truth. In semantic advertising, ads are created based on the value of the webpage on which the ads will be hosted — marketers identify and advertise on websites whose content has a semblance to the product that needs to be advertised. Semantic […]
Before moving forward in your digital transformation journey, it’s essential to understand where you stand. It’s not uncommon to have buzzwords flying in the real or virtual meeting room. Some marketing teams are guilty of overusing terms like personalisation, customer experience, Net Promoter Score and data analytics without having the inherent capabilities to action these […]
App marketing analytics platform Adjust released its annual Mobile App Trends Report, which shows mobile app growth continuing to accelerate globally in 2021. The report — based on Adjust’s top 2,000 apps and its dataset of apps tracked across gaming, e-commerce, and fintech — analyses long-term trends in installs, sessions, time spent in-app, retention and re-attribution rates across […]
On the long-standing dilemma about walking a fine line between wanting both personalisation and privacy, Facebook, which has been decrying Google and Apple’s moves to kill third-party cookies effectively, answered the crucial digital marketing question at a roundtable on May 27 attended by Martechvibe. “Privacy and personalisation can co-exist,” said Ben Savage, Software Engineer at […]
The rising eCommerce revenues have impacted digital marketing in the GCC, indicating an increasing business value Hugo Boss recently announced their online expansion to another 12 countries, of which five are in the Gulf Cooperation Council (GCC) region. The increasing digital presence and marketing in the GCC look optimistic, but let us have an in-depth […]
According to the EY Future Consumer Index, a total of 70% of consumers in the MENA region believe brands have a responsibility to positively impact the world, with purpose mattering more than ever. As MENA consumers look to the future beyond the COVID-19 pandemic, data from the index suggests that a significant amount of them […]
Accelerated by the pandemic, AR/VR marketing has gripped real estate, helping customers to make informed decisions from the comfort of their home
Marketers collect a lot of data from their customers from various channels to be customer-centric and updated with the market’s pulse. To be omnipresent for customers, marketers adopt an omnichannel customer engagement and data collection model. As such, most data comes in through systems like Customer Relationship Management (CRM) or Enterprise Resource Planning (ERP) systems. […]
