Staff Articles

Is there any way marketers could serve the right person, the right message, for the right product, at the right time on the right platform? With contextual advertising, your brand will never go out of your customers’ sight and is sure to impact their mind.    Another advertising jargon? Contextual advertising isn’t another fancy nomenclature. True […]

Salesforce rolled out a revamped version of its customer data on platform with additional bells and whistles in the form of smarter segmentation, deeper integrations with Tableau and Mulesoft and expanded partnerships for data activation. On top of its initial reticence to get into the category, Salesforce was also a little late out of the […]

Three market leaders on how to build a connection with the consumer virtually and maintain business continuity  According to data from the World Economic Outlook report, the global economy is expected to grow by 6 per cent this year, following a 3.3 per cent contraction in 2020.  The Middle East is expected to grow by […]

The rise in content demand due to digital experiences has led creative professionals and marketers to embrace technology’s potential. The pandemic has reshaped marketing, and capturing attention is the aim of marketers right now. Needless to say, digital experience initiatives resulted in an increase in the demand for content across marketing organizations. The Bynder’s The […]

Ninety-five per cent of marketers have experienced negative business impacts because of the marketing and strategy challenges they face. Enterprise Customer Data Platform (CDP) Simon Data released a report entitled When Data Drags You Down: Maximize Marketing Objectives With Modern Data Infrastructure. In the study conducted by Forrester Consulting, they examine the gap between marketing […]

CIOs and CMOs need to work together to address digital customer experience and expectations. In 2020, more than half of the global population went online. Put simply, this means that more people now use the internet than those that do not. As a result of this shift, businesses now need to leverage the opportunities introduced […]

Leaving chatbots behind, Intelligent Voice Assistants are increasingly taking over the banking industry Our world will be populated with eight billion Intelligent Voice Assistants (IVAs) by 2023. With smart TVs, smart speakers and other wearables becoming popular, various industry sectors are leveraging IVAs to enhance customer experience. Among them is the Banking, Financial Services and […]

Building sustainable and long-term organic traffic is crucial in every marketing strategy. And SEO is the most economical way to get organic traffic in the Arab world. Find out how you can make the best use of Arabic SEO for your website. In the Middle East region, there are more than 169 million people online […]

Google’s alternative to the third-party cookie has met with suspicion from a section of marketers and internet companies. On the one hand, FLoC gives advertisers and marketers the freedom to do business without third-party cookies, on the other, FLoC has been called Google’s way of monopolising the search market industry. Why is Google’s act of […]

As marketers continue leaning into new tools and technologies to prepare for a world without third-party cookies, much of the conversation about adaptation has focused on planning and targeting. These are obviously critical aspects of any marketing strategy, but it’s important to not exclude the need for accurate measurement as changes in the digital media […]