TLDR: Marketing Mix Modelling (MMM) is a statistical analysis technique that lets marketers measure the impact of their marketing and advertising campaigns to determine how various elements contribute to their objection. The insights help optimise ad spends and allow marketing teams to refine their efforts based on various factors that contribute to conversion or engagement In […]
Radio, online streaming and podcasts are widely in vogue when it comes to digital content consumption. Marketers who believe in audio marketing and its potential are termed ‘broadcast believers’. Cross-platform champions are also finding audio marketing benevolent and a salient facet as audio is no longer a monolith in marketing. Despite it all, a recent […]
Regardless of how organisations engage customers, the bar is being raised in the age of digital business transformation. Customers now expect organisations to flexibly respond to inquiries, no matter what medium is employed. In this interview, Mohammad Radaydeh, Country Manager META at Vonage, discusses how integrating channels helps deliver seamless conversations and why organisations that […]
Aramex’s early adoption of communication APIs and opening new channels for customers elevated engagement and prepared the logistics company for its future expansion Aramex, the leading global provider of logistics and transportation solutions, was looking for solutions to offer more personalised customer interaction channels in 2018. It operates in over 65 countries with more than […]
“What we are witnessing today is an intense competition between the disrupters that are innovating to capture the market share versus the existing enterprise trying to retain their market share,” says Sunny Rao, Senior Vice President of Global Sales Vonage. Vonage is a Cloud-based Enterprise Communication as a Service business (CaaS) company that began as […]
Ninety minutes of wait time is no joke. I had called the airline multiple times regarding my refund status for a cancelled flight. But when I did manage to connect to an agent, he didn’t know my situation and what the management had decided about refunds. Meanwhile, the situation at the airline contact centre was […]
With the buzz in the social media and tech space, it’s an exciting time for enterprises and startups to explore and create innovative tools and services. From 5G, IoT to AI-driven solutions, the possibilities are endless. While agility and innovation are the enablers of business growth, the expanding digital world inspires entrepreneurs to enhance CX. […]
Why is the order delayed? When will it arrive? Can the order be cancelled if it is too late? Hello? While this is just one scenario out of countless communications across industries, it demonstrates the need for a seamless communication network across the company and the brand. With new communication technologies, social media platforms and mobile […]
With the widespread adoption of cloud computing, keeping sensitive information secure from vulnerability isn’t easy.
Communication is a constant activity that happens within an organisation through text messages, audio calls, video conferencing, file sharing, and more. We live in a world where technology is evolving to make different aspects of life more manageable. Unified Communications (UC) helps integrate or unify various forms of communication under one umbrella and aims to […]
