Staff Articles

“In today’s digital world, we must ensure data lies at the heart of their culture to grow and survive.” Easy to say, not so easy to accomplish. Marcos Monteiro, CEO and co-founder of data analytics firm, Veezoo, outlines five steps companies should take to foster a data culture. 1. A data-first culture starts at the […]

Embracing technology and data, marketers are blazing new trails of digital transformation and innovation. Showing that 81 per cent of UAE-based marketers say they have changed or reprioritised metrics due to the pandemic, higher than the global average of 76 per cent, was Salesforce in its seventh edition of the State of Marketing report. The […]

Luxury, one of the top industries that faces major challenges during a crisis, is also one of the leading industries with the power to brave through it all. Dealing with the pandemic with innovative marketing, luxury groups like Richemont Group and Ralph Lauren contributed to not-for-profit organisations, and Armani Group, Moët Hennessy Louis Vuitton (LVMH) […]

While publishers are looking to keep consumers engaged with personalised content that offers added value, advertisers seekmore contextual opportunities to engage consumers without disrupting their experience. Through progressive profiling, data analytics tools and diversified revenue streams, both parties stand to gain by giving consumers what they want — more relevance without compromising on quality. These […]

Any doubt that we are entering a privacy-first era was dispelled when Apple announced the security features of its iOS 14, which came into effect in April 2020. A watershed moment for marketers and app developers as Apple’s App-tracking Transparency (ATT) framework now requires users to actively grant access permission to their device’s Identifier for […]

Cold outreach, live chat, social media and pop-up forms are just a few ways to generate marketing leads. Over 60 per cent of businesses say developing traffic and leads is one of their biggest marketing challenges. However, it’s important to remember that you can’t implement new lead generation apps if your funnel is leaky or […]

“The focus should be on strategic goal setting, data privacy, data quality, data quantity, and also to enhance decisions that will improve customer experience and real-time personalisation,” says Yogesh Khanchandani, Co-Founder and Chief Business Strategy Officer, PivotRoots, in an exclusive interview with MartechVibe.  While the world of marketing is shifting dramatically, customer experience remains the […]

In 2021, the number of mobile devices operating worldwide stands at almost 15 billion, the numbers will increase, and it is expected to reach 18.22 billion by 2025. Statista predicted that, on average, consumers spend 3 hours and 15 minutes per day on their mobile devices. This provides businesses with an opportunity to take advantage […]

The business industry was much different two years ago than it is today with altered customer behaviour, demands, and the advancements of technology. While it was the pandemic that changed the way marketers reach their audience with advertising, the shift is permanent. Emplifi’s recent State of Social Media and CX report reveals an increasingly heavy […]

Our smartphones, tablets and social media accounts are beaming out information about us: where we’ve been, what we’ve been doing, our likes, preferences. Right now, data is seemingly everywhere. So, what does this mean for marketing professionals? Everything. Data can transform marketing initiatives from guesses to strategically focused campaigns. But that transformation can happen if […]