Staff Articles

The pandemic affected the entire world economy but it struck “unequally.” Companies with resources were able to overcome the hurdles more effectively than the ones that did not have. The world will have to live with the differential impact for many years. Beginning his keynote with an emphasis on unequal pandemic impact, Sir Martin Sorrell, […]

“The most customer-centric organisations in the world maintain a continuous connection with their customers. They ensure an elated customer experience and their connection strategy is linked to the brand’s promise. Subsequently, they invest in artificial intelligence, virtual and augmented reality to complement customer experience,” says Manoj Karanth, Global Head-Data and Intelligence, Mindtree, in an exclusive […]

Globally, the Gulf Cooperation Council has been one of the fastest-growing eCommerce markets, increasing from $5.3 billion in 2015 to $17.7 billion in 2019, and forecast to reach $50 billion in 2025, according to data from Kearney Middle East and Statista. In any digital market, maintaining strong growth is a challenge. It’s one thing to […]

TLDR: FLoC, according to Google, “is a new way for businesses to reach people with relevant content and ads by clustering large groups of people with similar interests. This approach effectively hides individuals ‘in the crowd’ and uses on-device processing to keep a person’s web history private on the browser.” Over the years, customer data […]

There it was, a virtual gold: an awe-inspiring, pulse-pounding video of professional skydiver Nicole Smith-Ludvik, wearing the Emirates uniform, at the top of the tallest tower globally, the Burj Khalifa, holding signs that she passes to finish giving a message: Fly Emirates. Fly better. The spectacular video racked up 6.1 million views and counting. It […]

In a world where companies across industries are often victims of cyber attacks, mobile consumers have jumped past ‘security awareness,’ and now require security and malware prevention to be an embedded feature in every Android and iOS app. App makers who do not provide such security measures will risk churn and cancel culture in their […]

A couple of years ago, the New York Times wrote that we are living in a “post-text” world — consumers prefer to not read walls of text or receive dozens of emails. The defining narrative is the reach and power of video. No doubt, video marketing is here for a long haul, with online videos […]

It was 2008, and Ryan Holmes was engrossed in work at his digital services agency, Invoke Media when it suddenly hit him: social media would be a gamechanger and rule the marketing industry someday. So he dived into market research to find out if there was a tool available to manage multiple social media networks. […]

Today, consumers are more empowered than ever. They search and find information on businesses quickly, conveniently, and at any time and place. According to research from HubSpot, there has been an exponential growth in the number of “near me” searches in the past two years. As per the statistics, “near me now” saw a 150 […]

The countdown for the Vibe Martech Fest (VMF), the must-attend Martech event for industry leaders, marketers and influencers, has begun. For the last three years, the event has occupied a prestigious position on marketers calendars as the undisputed resource on MarTech, addressing the needs and concerns of marketers at every stage of Martech maturity in […]