Staff Articles

To ensure quality, efficient web scraping, increase web traffic and provide good SEO capabilities, marketers turn to web crawling tools.

AI can make dynamic pricing easier and better, as it facilitates continuous prediction, allowing for pivots for events in real-time

Post adoption of SMS marketing, retailers have realised an uptick in sales, have enhanced their brands’ awareness and built loyal customers… World over, marketers have found a reliable way of reaching out to their customers. With an open and read rate of 98 per cent, SMSes is the most reliable way to send promotion or […]

While the conversation about data-driven decisions is hotter than ever in the marketing world, fundamental challenges such as siloed data present a real operational problem. Maha Alaoui, Manager – Solution Engineering – Middle East & North Africa (MENA) at Salesforce speaks about the steps companies need to take to build a single system of record. […]

Growth Marketer Nicholas Scalice discusses tools and strategies to help marketers increase customer retention rate, provide personalisation and more “Get on TikTok if you can. I know it’s not available in all countries, but if you have it, this is where all of the engagement seems to be headed. Look for trends, post content, follow […]

Men might dominate technology, but the women successfully breaking into the industry and trailing a blaze report good things If you think women haven’t really caught up to men in the field of technology, you might be right. Barriers to entry for women in tech are numerous, and the number of women working in the […]

Due to changes in customers’ needs following the pandemic, the business model once proven for the region is no longer relevant. Announcing the launch of its comprehensive new report, written in collaboration with NielsenIQ, an Advent International portfolio company, Bain & Company Middle East highlights how companies operating in the Gulf Cooperating Council (GCC) have […]

Market technology has experienced rapid changes over the last two years, and this trend will continue in 2022. A Capital Economics report said the Kingdom of Saudi Arabia could expect its economy to grow by 6.3 per cent in 2022 2022 is predicted to be the second “golden age” of MarTech, with the most powerful […]

Here we deduce the kingdom in numbers to capture its advancement in digital space and investment in technology

More than 70 per cent of companies accelerated their digital transformation plans by at least a year, with the cloud being a key driver of such developments.