Staff Articles

Here is our monthly round up of carefully selected news stories you may have missed. From cloud and digital payment solutions to cybersecurity tools, February has been a month of technological growth across industries, especially in the eCommerce and banking sectors. We’ve been keeping track of the major news announcements that we believe will play […]

Brands are embracing the end of third-party cookies with new levels of transparency and authentic conversations. Every brand is now a data company, would you agree? With the increasing technological and data-driven growth, privacy is becoming a top priority demand by customers. According to Forrester, over 77 per cent of adults use at least one […]

Marketing taxonomy is a long-ignored process that several businesses are finally embracing According to the sports brand Under Armour, flexibility, operational efficiency, and scalability are the three truths of marketing taxonomy. Previously, the brand tracked their customer data and marketing campaigns from spreadsheets, which was ineffective. A successful collaboration with Claravine helped them achieve marketing […]

VR ads in metaverses can be a great way of raising revenues, and many ad giants have already sensed it Metaverse, which translates to  “a universe beyond”, is now being called the future of the internet, made up of multiple shared 3D virtual spaces. As it stands today, the metaverse will comprise multiple interoperable virtual […]

For better flexibility and brand safety, business leaders are looking towards new ways to balance platform automation with advertiser controls. “Platform automation tools are making it easier than ever for brands to use machine learning in paid search and social advertising campaigns, but limited control to guide these algorithms significantly stifles growth potential,” said Ashwani […]

The pandemic has shifted the travel process, and it’s brought the airport experience to the forefront. With travel restrictions easing globally, border control authorities are likely to spend more time scrutinising travellers’ records, given the added need to review health credentials and vaccination statuses. While biometric identity management systems have helped improve this situation to […]

Marketing strategist Troy Sandidge talks about the creator economy, marketing strategies and the customer experience tools in 2022 “CX will come down to applying S.O.A.P. — Simplification, Omnichannel-communication, Automation, and Personalisation. Applying S.O.A.P. will help you provide the best customer journey at a level that will consistently evolve and improve your CX deliverables,” said Troy […]

Fjord Trends 2022 dives into five human behaviours and trends bound to affect society, culture and business: Nearly two years of disruption to the fabric of society has resulted in a collective shift in people’s relationships with work, consumerism, technology and the planet, pushing companies to design new ways of doing business, according to the […]

The Trade Desk’s latest move to pull out of Google’s Open Bidding and pitch a new product that aims to level the playing field could build stronger relationships between advertisers and publishers. The global ad market is predominantly managed by three companies, namely: Alphabet (Google), Meta (Facebook and Instagram) and Amazon. According to WARC’s analysis […]

Merkle released its Q1 2022 Customer Engagement Report and it reflects the current mindset of consumers about data collection and privacy. Do they know that we know they know? While it reminds us of the popular 90’s sitcom F.R.I.E.N.D.S, it also mirrors the consumer sentiment about privacy and data collection. Turns out, consumers, 86 per […]