Staff Articles

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Research reveals that marketers in the ME are more mature than their regional counterparts in their ability to extract relevant data signals across channels The speed of acquiring real-time, relevant data signals, the speed of generating data insights, and the speed of closing the gap between data and insights; CMOs are now a part of […]

Do you need a CRM tool that is easy to use? We compiled a list of top CRM tools in this week’s Martech Radar. With many CRM tools available in the market, understanding which one to choose can be tricky. Here is your guide to find out what each CRM tool can offer. This post […]

As the metaverse gains more traction, it brings a rise in marketing opportunities for businesses. This new platform, touted as the future of the internet, is a different approach to all things marketing, Pivotroots look at how brands should approach the metaverse and take advantage of its marketing opportunities. What is the metaverse? The metaverse […]

Mashreq is known to be the first bank in the UAE, but its success reflects in the digital-first approach and innovative products How would a parent feel about allowing their children to handle a bank account and be responsible? Mashreq Bank’s latest product innovation is its digital banking proposition – Neo NXT – catering to […]

Consumers have grown increasingly uncomfortable with Big Tech’s data collection tactics, putting the publishers who rely on Google in a difficult spot. The Trade Desk’s OpenPath advertising network gives advertisers direct access to premium digital advertising industry, and industry pundits have been beaming about the head-to-head competition with Google’s advertising empire. It was exactly the […]

Ahead of her session at VMF ZA, Sadika Fakir talks about data-centric strategies and how CX needs to run through conversion and into the space of retention and advocacy. “Ultimately, all roads at the back end should have a single view of the consumer where you’re starting to get to know the consumer and serving […]

AR technology has been exponentially leveraged across userbases, and industries. Where does AR fit in a marketer’s toolkit? AR allows customers to try on make-up, see what new furniture looks like in their living room, and playfully interact with the brand. Can it be more for a marketer? While AR ads are fun, it can […]

You want to rank number one on Google, but you don’t have the budget to hire an SEO specialist to help you with that. What are you going to do? A common dilemma for any business is hiring an expensive SEO specialist or spending thousands on learning the skill yourself. There is no other choice. […]

A recent KPMG study showed how the pandemic persuaded HR teams across the United Arab Emirates to promote flexibility over full-time office work. The report also highlighted the greater stress now placed on economic, social and governance (ESG) factors, which include issues of diversity, inclusion, and workplace culture. Meanwhile, business intelligence from advanced digital platforms […]