Staff Articles

You will get from point A to point B on a scooter. However, if you drive the latest BMW, you will get from point A to point B while saving time, effort, and likely your hairdo. If you just use random tools and features, your ads will run; however, with the right ad tech stack, […]

Ahead of her session at VMF South Africa, Marketing Science expert Dimple Dinesh talks about the importance of data culture and measurement techniques “It is essential for marketers today to determine the success of their business based on the right business KPI, such as return on investment, as opposed to using proxy metrics, such as […]

Despite promising growth estimates, 55 per cent of sales professionals lack confidence in their forecasting accuracy, and 67 per cent of companies lack a formalised approach. Who says CRM is only for improving customer service and experience? Consider the following case study. For over 20 years, Synergy Enterprise Solutions has offered customer experience, omnichannel engagement, […]

Emails that perform best are deeply personalised, segmented for the right audience, and sent at the appropriate time in the customer journey. MoEngage released its What’s Working for Email in 2022: Benchmarks and Insights from Around the World report. It analyses the performance of more than 5 billion marketing emails sent on MoEngage’s customer engagement […]

As your business expands, you’ll need to update your business procedures and strategies to keep up with the changes to maximise efficiency. For instance, when analysing its advertising technology (AdTech) strategy, the company should be strategic about each new move it makes — how the tools will help them to automate tasks to make ads […]

It's no secret that artificial intelligence (AI) is one of the fastest-growing data-driven technologies being used worldwide, transforming every industry and every function in business.

Retail stores sit at the intersection of deep tech to cater to the needs of future customers. Who likes queuing? For customers, waiting is a waste of time. They want to walk into a supermarket, take something off of a shelf and leave without waiting at the checkout. Around 90 per cent of individuals used […]

Silicon Valley’s tech giants are placing large bets on the metaverse, but what precisely is it? The metaverse is envisioned as a next-generation internet where the actual and virtual worlds perfectly combine to produce immersive experiences, depending on who you ask. This metaverse, which is a tapestry of numerous technologies, creates 3D virtual environments where […]

With the increasing rate of cart abandonment and the onset of crumbling cookies, it is imperative to invest in churn analysis and understand customers better How strong is your customer retention rate? While retention is more important than acquisition is debatable, it holds enough truth. Consider this: A churn rate over 10 per cent indicates […]

Ahead of her session in VMF South Africa, mobile marketing expert Hazel Chimhandamba talks about the current trends and the power of influencers. “Brands need to tread carefully because some influencers tend to be over-utilised. As a result, there is a significant trend shift towards the nano influencers versus the more popular socialites,” said Hazel […]