5 hours agoAs loyalty moves beyond points and discounts, Loyalty & Reward Co’s Srikrishna Mohan and Philip Shelper explain why relevance, behaviour and measurable value will define the next generation of loyalty programs.
5 hours agoRealize ID is a unified identity solution that allows advertisers to understand, reach and drive conversions for consumers that show intent, across a fragmented internet.
6 hours agoThe collaboration introduces Vera, a specialised AI agent now available in the Picsart Agent Marketplace, designed to ground creative decisions in real-world evidence.
6 hours agoAAMP 3.0 represents the next stage in IAB Tech Lab's work to apply agentic capabilities to the proven standards that underpin digital advertising.
a day agoClicks and conversions may be easy to measure, but they do not always explain whether advertising created additional value or simply captured demand that already existed. According to Michael Shang, SVP of Technologies at StackAdapt, when outcome data enters the active media workflow, planning becomes more iterative.
a day agoThe integration brings Smartly’s creative and performance capabilities to LinkedIn at a time when B2B marketers are navigating increasingly complex buying journeys.
a day agoGuideline Signal gives investment professionals ticker-level advertising data, KPI forecasts and market intelligence ahead of quarterly earnings.
