Marketing automation solutions market to reach $6.36 billion by 2025, finds Frost & Sullivan. Marketers are adopting marketing automation solutions (MAS) to make sense of unlimited amounts of customer data, turning it into actionable, intelligent leads for sales enablement. Small- and medium-sized businesses are expected to contribute more significantly to growth than large enterprises as the […]
UAE-based marketing technology media platform – MarTech Vibe announced its media partnership with GITEX Technology Week 2019. Readers can expect an exclusive media coverage of the biggest technology week in the Middle East apart from onsite interviews of some of the speakers. Apart from that, the region’s only marketing technology media platform will showcase unique […]
Adobe announced that it has been positioned by Gartner, Inc. as a Leader in the 2019 “Magic Quadrant for Digital Commerce Platforms” research report. Adobe (Magento) has been evaluated as a Leader in the report following its acquisition of the Magento platform in June 2018. This is the third consecutive year that Magento Commerce has […]
Criteo, the advertising platform for the open internet, announced strong results following the launch of in-app native ads with MoPub, the Twitter-owned mobile monetisation platform. By launching this engaging ad format, which sees 4X higher clickthrough rates than banner ads, total conversions for Criteo advertisers on MoPub inventory increased 90% from Q2 2018 to Q2 […]
Salesforce, the global leader in CRM, announced that for the fourth consecutive year, Salesforce has been named a Leader by Gartner Inc. in its 2019 Magic Quadrant for Digital Commerce. “Brands need an AI-first commerce platform to deliver the premium digital commerce experience that the market demands,” said Mike Micucci, CEO, Salesforce Commerce Cloud. “With Salesforce […]
LinkedIn announced the launch of LinkedIn Insights and Research page, a resource that will serve as a guide for marketers. It will also substantiate the social media marketing strategy based on comprehensive insights for the user. LinkedIn hosts a community of more than 645 million members and 30 million businesses from across the globe. This […]
A new retail report based on a survey conducted by CFI Group and Radial shows that today’s shoppers expect easy and immediate chat assistance online and flexible delivery options that fit into their busy schedules. Live online chat during an online purchase has become ubiquitous. In fact, 25% of online retail customers reported they had used chat at least three separate […]
62 per cent of respondents believe AI will help drive efficiency, competitiveness 31 per cent believe a lack of skilled personnel is the greatest barrier to AI implementation An EY study of US CEOs and business leaders reveals that most executives recognise the value of artificial intelligence (AI), with 84 per cent believing that AI […]
Pictured L-R: Hedde Schuitemaker, co-owner, Analytics8; Amit Bansal, Accenture’s Applied Intelligence lead for Australia and New Zealand; Jean-Christophe Richard, co-owner, Analytics8; and Alexander Brown, co-owner, Analytics8. Accenture has agreed to acquire Analytics8, a privately held Australian big data and analytics consultancy that specialises in data management, reporting and visualisation, data science and analytics services. Founded […]
Madison Logic, the leading global account-based marketing (ABM) platform, announced a bi-directional integration with market-leading marketing automation platform Oracle Eloqua. This cutting-edge integration allows B2B marketers to combine best-in-class campaign management tools with Madison Logic’s global reach and advanced targeting. For years, leading companies have leveraged the Madison Logic platform to measure ABM effectiveness, shorten […]
