Language I/O (LIO), powering meaningful conversations between global organisations and their customers, announced the findings of a joint survey with Nimdzi Insights. Localisation and accurate translation of gaming terms is key for the gaming industry, as 45 per cent of the sector’s total revenues come from international sales with players in all languages coming together. […]
Chorus.ai, the conversation intelligence platform for high growth revenue teams, released Momentum by Chorus, a new native Salesforce experience that transforms the way enterprises understand their customer relationships. Momentum by Chorus, which was first announced in 2020, brings the voice of the customer back to the CRM by aggregating every interaction from emails, calls, and […]
Professional Networking Platform LinkedIn has introduced event ads and the ability to “boost” organic posts from within the brand’s page. In addition to these advertising products, they also announced custom streaming integration and mobile page analytics. Brands can now extend the reach of posts directly from their LinkedIn page. This feature, called “Boost,” creates a […]
Mobile ad tech business Verve Group launched an in-app targeting product for Apple devices that uses on-device data to aggregate cohorts of users rather than targeting individuals. The product, dubbed ATOM (Anonymous Targeting on Mobile), collects data from the device and the app when it’s in use, but strips out the identifiers. For instance, Verve’s […]
Mobile app market intelligence firm Sensor Tower has made its first acquisition. The company this morning announced it’s acquiring Pathmatics, a market intelligence company that will now combine its paid digital and social media platform with Sensor Tower’s business. Deal terms were not detailed but include an undisclosed growth investment from Riverwood Capital into Pathmatics. […]
Invoca announced that it has acquired DialogTech, an AI-powered call tracking and analytics solution for marketers, in a combined cash and stock deal. With this acquisition, Invoca extends its leadership in the $4.8 billion conversation intelligence market and is on track to exceed $100 million in revenue. The company now has over 2,000 customers, more […]
Paragone has become a part of the LinkedIn Marketing Partner Program, as the Actionable Performance Monitoring (APM) platform announces the partnership to optimise user reach. The collaboration will particularly help luxury brands as well as other categories of LinkedIn users to reach their target audience with relative ease. In a related development, the integration will […]
Dubai, the second largest emirate of the UAE, stands among the fastest growing e-commerce markets in the Middle East and North Africa (MENA), bearing the fruits of adopting incentivising policies and “smart government” initiatives. Recently, the Government of Dubai rolled out the emirate’s e-commerce strategy that aims to strengthen Dubai’s status as a global logistics […]
display, the social that pays, announced phase two of its displayFest lineup packed with a final two weeks of celebrity performances, interactive game shows and up to $2 million in cash prize giveaways. Since the beginning of May, the virtual concert series has taken off bringing the app to more than 2 million users. The […]
Poshmark a leading social marketplace for new and second-hand style for women, men, kids, pets, home and more announced a partnership with Snap to launch Poshmark Mini: a bite-sized social shopping experience of Poshmark that lives inside of Snapchat. Launching in the coming weeks, the Poshmark Mini empowers Poshmark’s and Snap’s social-driven communities to seamlessly […]
