Chorus.ai Launches Momentum to Transform Relationship Visibility Inside the CRM
Chorus.ai, the conversation intelligence platform for high growth revenue teams, released Momentum by Chorus, a new native Salesforce experience that transforms the way enterprises understand their customer relationships. Momentum by Chorus, which was first announced in 2020, brings the voice of the customer back to the CRM by aggregating every interaction from emails, calls, and […]
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Chorus.ai, the conversation intelligence platform for high growth revenue teams, released Momentum by Chorus, a new native Salesforce experience that transforms the way enterprises understand their customer relationships. Momentum by Chorus, which was first announced in 2020, brings the voice of the customer back to the CRM by aggregating every interaction from emails, calls, and video meetings to highlight key moments across the relationship history. Leveraging AI, Momentum empowers Revenue teams to identify and mitigate deal risks, while enabling sales leaders to forecast pipeline accurately. The new offering uses the most accurate form of data that revenue teams can rely on – the direct conversations between account leaders and their clients.
According to an industry study, 50 per cent of sales leaders believe their CRM system is challenging to use, and 18 per cent believe it’s caused them to lose opportunities or revenue. While CRMs aggregate important customer data points, these systems often provide outdated data and lack actionable information on the key indicators impacting deal velocity, such as deal risks. Chorus is the first company to provide full visibility into deal health and relationship history, which solves the biggest challenges in today’s CRM.
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“Momentum is the culmination of years of work to solve a fundamental problem for Revenue leaders – the ability to make smart decisions based on the limited relationship context available in the CRM,” said Jim Benton, CEO of Chorus.ai. “We’re excited to put the “R” back in the CRM by harnessing relationship insights from real customer interactions across the entire buyer’s journey. Momentum leverages the voice of the customer to know where deals stand and project where they are headed so leaders can forecast accurately and impact deal outcomes.”
Using Momentum, Chorus’ customers can easily spot risks like these as well as understand the interactions that drive revenue, like call participants, key discussion items and recommendations for future interactions. Accessing the real voice of the customer directly from emails, calls and video meeting interactions can all be done from inside your CRM platform. Now you can look at the actual email thread or watch the video conference call between you and your client all in one location.
This means Revenue leaders can leverage Momentum’s advanced analytics to conduct better pipeline reviews, as well as identify deal risks to forecast with better accuracy without leaving the CRM. Alternatively, reps can access the full relationship history to streamline handoffs and move deals forward faster.
