Digital publisher G/O Media announced the launch of its new audience data product, G/O Veritas. Veritas was developed with over fifteen years of proprietary audience insights from across G/O Media’s portfolio of sites, and offers marketers a direct and engaging way to connect with their target audiences, while keeping user privacy at the forefront. With […]
SAS, the global analytics leader, has partnered with the Identity Theft Resource Center (ITRC) to develop a customised virtual assistant to help fraud victims. The virtual assistant is built with SAS® Viya®. “With advances in conversational AI, chatbots and digital assistants have become mainstream and are being applied across many industries like financial services, retail […]
The Middle East is all set to be a hotbed for augmented reality (AR) and will be witness to business transformation through increased customer connections and conversions. AR is poised to become the next frontier of mobile and digital engagement and will be a determining factor to measure how brands use AR to elevate customer […]
DataForce, TransPerfect’s AI data solutions division announced that it has acquired Skilltelligence, a provider of precise, on-demand, real-time market information. Financial terms of the agreement were not disclosed. Skilltelligence uses a vetted, high-quality community of data contributors and annotators to deliver information to clients through its proprietary data-gathering platform. The company has historically delivered trade […]
Promises to deliver automation that will reduce average handling times (AHT), improve average speed of answer (ASA) rates, more calls handled per agent, decreased agent turnover, and reduce operating expenses. Blue Prism announced the availability of Blue Prism Service Assist on Amazon Web Services (AWS) – a comprehensive, no-code, intelligent automation contact center solution that […]
Truck parts distributor reduces sales order processing time by 30 per cent. Cloud company Infor announced that Midwest Wheel Companies, truck parts distributors in the Midwestern U.S., is using Infor Coleman AI-driven parts recommendations to boost customer service — reducing sales order processing time by 30 per cent and helping customers save money by ordering […]
Spotify rounded up some of the top artists and songs streamed during Eid Al Fitr breaks in 2019 and 2020 in the UAE. Spotify has been taking particular interest in building a sense of community on and offline in the Middle East. In 2018, Spotify was officially launched in a range of countries across the […]
Cybersecurity company Sophos has identified a stash of 167 counterfeit Android and iOS apps that attackers are using to steal money from people who believe they have installed a financial trading, banking or cryptocurrency app from a well-known and trusted organization. A report on the findings, Fake Android and iOS apps disguised as trading and […]
Snap Inc. has launched its new entertainment platform Spotlight in markets across the Middle East and North Africa (MENA), enabling its audience of approximately 75 million users in the region to now shine a light on the most entertaining Snaps created by the Snapchat community. With around 5 billion Snaps created each day on average, […]
eCommerce and Retail Media advertising agency Channel Bakers announced it will partner with Profitero, a global SaaS company providing eCommerce insights to 4,000 consumer brands. According to Joshua Kreitzer, agency Founder and CEO, Profitero also has named Channel Bakers a “Certified Profitero Pro Partner” that can combine these analytics with advertising, content and supply chain […]
