Performance54 Strengthens Sponsorship with Roger Duthie, 2 More Senior Appointments
Sports marketing and consultancy group Performance54 has added Roger Duthie, Anthony Banerjee and Tom Hogg to its team. Roger Duthie, formerly Global Head of Sponsorships at Emirates Airline, arrives at Performance54 as Chief Sponsorship Officer, while maintaining management of his own sports marketing consultancy in Dubai. During his nearly 20 years at Emirates Airline, Duthie […]
Topics
Sports marketing and consultancy group Performance54 has added Roger Duthie, Anthony Banerjee and Tom Hogg to its team.
Roger Duthie, formerly Global Head of Sponsorships at Emirates Airline, arrives at Performance54 as Chief Sponsorship Officer, while maintaining management of his own sports marketing consultancy in Dubai. During his nearly 20 years at Emirates Airline, Duthie led a team of marketing professionals in activating some of the most prestigious sporting and cultural events. He helped build Emirates Airline into an iconic brand through the platform of high-profile sports, arts and cultural sponsorships.
These sponsorships included The Ryder Cup, FIFA World Cup, ICC World Cups, IRB Rugby World Cup, several global football properties including Arsenal, Real Madrid, AC Milan, and PSG, as well as signing the biggest tennis deal at the time with the ATP to include the net sponsorship for all men’s tennis events worldwide.
Additionally, he oversaw several stadium naming rights deals, including Emirates Stadium in London, Emirates Arena in Glasgow, Emirates Airline Park in Johannesburg, and several cricket venues, including the famed Emirates Old Trafford. He will be based in Dubai.
“I’m thrilled to be working with one of the most exciting sports marketing and sponsorship agencies in the world,” said Duthie. “To have an opportunity to work on golf events that will change the history of the sport is incredible.
“I am particularly excited to be part of a team of industry professionals hoping to evolve the way we look at golf and help the sport to fully capitalise on its true potential. We plan to put on the greatest golf events in the world with unprecedented opportunities for sponsors and fans, alike.”
Anthony Banerjee joins Performance54 as Commercial Director KSA, having spent the previous eight-and-a-half-years with Manchester United working across almost the entire commercial function in various geographies and cultures. Initially headhunted to bring industry expertise to the club’s marketing partnerships, he was then seconded to Hong Kong to lead all media partnerships globally, before overseeing the Hong Kong office and managing the club’s sponsorships across the Asia Pacific region.
His final role for the Red Devils was Head of Strategic Market Development, where he was responsible for defining and evaluating new go-to-market strategies across the club’s future key markets.
Also Read: How Content Can Power Your Marketing Automation
Based in the company’s new Riyadh base, he has already set about growing Performance54’s team on the ground in the Kingdom of Saudi Arabia, while extending the company’s reach as one of the most ambitious and innovative marketing businesses in the country.
Performance54 also announces Tom Hogg, a former Director of WME│IMG, as Event Director, working across the company’s growing portfolio of professional golf events internationally, including the upcoming Aramco Team Series on the Ladies European Tour.
Having joined IMG in 2011, he was instrumental in delivering the staging and operations for events such as the Women’s British Open, Alfred Dunhill Links Championship, Johnnie Walker Classic, Abu Dhabi HSBC Championship, Volvo World Matchplay and Ladies Scottish Open.
As the Account Director for over 5 years, Hogg played a pivotal role in successfully delivering HSBC’s global golf sponsorship programme. Working closely with golf’s major governing bodies, he helped HSBC fulfil their marketing objectives through activation and experiential concepts at the WGC HSBC China, HSBC Women’s World Championships in Singapore, The Open Championship and the Abu Dhabi HSBC Championship.
