Creative Automation software company Celtra announced that it has joined the Pinterest Dynamic Creative Partner program. Celtra’s partnership with Pinterest will enable a direct API integration with its platform, allowing brands to produce and distribute Pinterest ads at scale through Celtra’s Creative Automation solution. This strengthens its offering for retail brands. With consumers spending more […]
ZeroSum, an industry-leading provider of software, data, and marketing automation services to the automotive industry, announced the launch of its data-driven marketing platform, MARKETai. MARKETai is the industry’s first AI-driven platform that brings together the following vast amount of data and technology to improve marketing performance: All available inventory in the US Machine learning Patent-pending […]
SuperWorld, the virtual world in Augmented Reality (AR), announced that it has joined the Outlier Ventures portfolio of future-forward Web 3.0 companies. With this partnership, SuperWorld will also join other fast-growing, elite startups for the Base Camp Open Metaverse cohort a three-month intensive program with a world-renowned investor and mentor ecosystem that includes some of […]
Reely.ai has partnered with Skillshot Media, organisers and producers of live esports events. “We’ve been interested in the gaming space for some time but our focus was primarily collegiate and professional sports,” says Reely CEO Daniel Evans. “When most live sports were cancelled in the Spring of 2020, we upgraded our tech to handle the […]
Language I/O (LIO), powering meaningful conversations between global organisations and their customers, announced the findings of a joint survey with Nimdzi Insights. Localisation and accurate translation of gaming terms is key for the gaming industry, as 45 per cent of the sector’s total revenues come from international sales with players in all languages coming together. […]
Chorus.ai, the conversation intelligence platform for high growth revenue teams, released Momentum by Chorus, a new native Salesforce experience that transforms the way enterprises understand their customer relationships. Momentum by Chorus, which was first announced in 2020, brings the voice of the customer back to the CRM by aggregating every interaction from emails, calls, and […]
Professional Networking Platform LinkedIn has introduced event ads and the ability to “boost” organic posts from within the brand’s page. In addition to these advertising products, they also announced custom streaming integration and mobile page analytics. Brands can now extend the reach of posts directly from their LinkedIn page. This feature, called “Boost,” creates a […]
Mobile ad tech business Verve Group launched an in-app targeting product for Apple devices that uses on-device data to aggregate cohorts of users rather than targeting individuals. The product, dubbed ATOM (Anonymous Targeting on Mobile), collects data from the device and the app when it’s in use, but strips out the identifiers. For instance, Verve’s […]
Mobile app market intelligence firm Sensor Tower has made its first acquisition. The company this morning announced it’s acquiring Pathmatics, a market intelligence company that will now combine its paid digital and social media platform with Sensor Tower’s business. Deal terms were not detailed but include an undisclosed growth investment from Riverwood Capital into Pathmatics. […]
Invoca announced that it has acquired DialogTech, an AI-powered call tracking and analytics solution for marketers, in a combined cash and stock deal. With this acquisition, Invoca extends its leadership in the $4.8 billion conversation intelligence market and is on track to exceed $100 million in revenue. The company now has over 2,000 customers, more […]
