Investment to expand world-class team, technology and infrastructure RudderStack, the customer data platform (CDP) for developers, announced that it has raised $21 million in Series A funding led by Kleiner Perkins. RuderStack will use the funds to continue to build its technology platform and infrastructure to provide developers with the open, flexible tools they need […]
Vidyard, the video platform for businesses, announced a year of record-breaking growth, new product offerings, and an expanded partner ecosystem as demand for video tools for virtual selling and digital marketing continues to surge. Wrapping up its most successful fiscal year in the company’s history, Vidyard added more than 5,000 new business and enterprise customers […]
SlickText survey reveals importance of legitimate influencer reviews for e-commerce, plus relevance of preferred posting and channel cadence. As businesses adopt digital marketing strategies, social and influencer marketing have become more integral to their multichannel approach. Now influencers fill people’s social feeds as brands work to capitalise on this marketing trend. A new survey from […]
DingDingNow utilises a video-based platform in which users can host or attend events across a variety of fields and topics. “We are not interested in creating a platform for passive engagement or webinars. We deliberately keep our audience count low per session so that everyone gets to talk and interact,” said Ruby Zhong, the founder […]
DSP Concepts brings a secure wireless alternative to the audio weaver framework. The AirModem solution from delResearch unlocks audio data broadcast on smart devices. DSP Concepts, whose Audio Weaver framework powers sound and voice for many of the world’s consumer and automotive brands announced it has added delResearch’s AirModem to the extensive Audio Weaver feature […]
Pinterest has said that it is expanding its shopping features for both consumers and merchants. The platform has introduced a Shopping List, that allows users to have their product Pins automatically saved in one place, making it easier for them to come back and shop items they’ve checked out when they’re ready to buy. Users […]
Google has announced that it will allow Android users to opt-out of being tracked by advertisers, according to a report by The Independent. The move will come into play later this year, following Apple’s rollout of its controversial App Tracking Transparency, or ATT feature in iOS 14.5. Users were previously able to opt-out of targeted […]
Experience Management (XM) provider and creator of the XM category Qualtrics, announced the launch of new solutions to help B2B and B2C firms accelerate innovation across their digital channels. Expanding upon the catalogue of digital solutions already released this year, these out-of-the-box solutions enable digital teams to quickly and effectively design and optimise the web […]
Twilio Segment announced the launch of Journeys, a new product built on the Segment CDP that allows marketers to easily build sophisticated customer journeys and orchestrate personalisation at scale, through every channel, and across their entire customer experience stack. A customer journey is the complete experience a customer has while interacting with a brand, over […]
ListenFirst, an enterprise-grade social analytics solution, announced the launch of Instant Insights, a new analytics feature that shows how brands perform across social media. Leveraging years of intelligence gathered from working with the largest brands in the world, Instant Insights utilises machine learning (ML) to deliver the analysis needed to benchmark performance and uncover valuable […]
