Benefit Cosmetics Launches Twitch Channel, Connects With Gamers

Benefit Cosmetics announced the launch of its official channel on Twitch, a leading live streaming platform for gamers. This launch evolves Benefit Cosmetics’ pilot “Game Face” campaign into a global program to continue supporting and empowering women in gaming and to engage all beauty lovers across the gaming space. Game Face, originally a campaign launched […]

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    • Benefit Cosmetics announced the launch of its official channel on Twitch, a leading live streaming platform for gamers. This launch evolves Benefit Cosmetics’ pilot “Game Face” campaign into a global program to continue supporting and empowering women in gaming and to engage all beauty lovers across the gaming space.

    Game Face, originally a campaign launched in 2020 exclusively in the US and Australia, was developed to connect the beauty and gaming communities as well as support and champion more women in gaming. Benefit Cosmetics partnered with women in gaming, encouraging them to get their “Game Face” on using Benefit Cosmetics’ makeup and to show off their best looks with confidence.

    With the success of the pilot campaign, Benefit Cosmetics is launching an official Twitch channel and expanding Game Face into a global program.

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