Integral Ad Science, a global digital media quality provider released its Misinformation & Media Quality report that uncovers how false information affects the digital advertising industry. The report of digital media experts explores the challenges that misleading content poses for media strategies, as well as what actions advertisers are taking to protect their campaigns against […]
Zoom Video Communications and Genesys, a provider of cloud-based customer experience orchestration solutions, has expanded their partnership, building on their integration between Zoom Phone and Genesys Cloud CX, creating a cloud contact centre and unified communications solution. The companies’ expanded partnership includes a go-to-market relationship where Genesys will enable its global direct and indirect channel […]
FanIQ, the direct-to-consumer ticket selling platform for teams, venues, and festivals, has announced the launch of FanIQ LP, a landing page creation and optimisation tool. Built specifically for mobile-first advertising, FanIQ LP tracks campaign performance on Snap, TikTok, Facebook, Instagram, YouTube, Google Display Network, and Twitter. FanIQ sells through all major primary ticketing platforms including […]
SAP introduced its sustainability solution strategy for African customers. According to SAP Africa Chief Operating Officer Tracy Bolton, companies can choose to focus on sustainability as a key strategy – creating additional business value, and transforming their business by creating new products, services and solutions that reach additional customers, markets and segments. “In essence, sustainability […]
QCSS has acquired Samurai Business Group, expanding it business development generating services via telephone, online, and direct mail and delivering sales, sales management mastery skills training, and coaching online and in-person. “We are thrilled to offer Samurai’s expanded, highest-quality services to our already best-in-class, customer-focused offerings. In addition, we know that QCSS’ and Samurai’s customers […]
UAE-headquartered restaurant and cloud kitchen management platform Grubtech has launched operations in Egypt as part of its ongoing international expansion strategy. Grubtech’s office in Cairo will focus exclusively on the Egyptian market, covering sales, marketing, customer success and operations. The company has also appointed Osama Harfoush as Country Manager for the new market. Grubtech’s entry […]
Omantel introduced its smart office solutions during COMEX with cooperation of Huawei for the first time in Oman. The showcase of the Smart Office solution highlights the strong demand for advanced digital solutions in the Sultanate and aims to facilitate smarter and more efficient collaboration. Baha Mohamed Ridha Al Lawati, VP Enterprise Unit at Omantel […]
Forsta, a provider of market research, customer experience (CX), and employee experience (EX) technology, has launched the Human Experience (HX) Partner Program for Market Research Agencies, enabling them to offer their clients a fully white-label, integrated voice of the customer (VoC) programs hosted on Forsta’s technology platform. The HX Partner Program enables market research agencies […]
ShipBlu has announced a partnership with location technology company what3words, innovative development for logistics in Egypt. United in a mission to improve both merchant and shopper experiences, the partnership enables shoppers to provide their what3words address in English or Arabic at checkout through the ShipBlu integration. This boosts addressing accuracy and eliminates the need for […]
e& enterprise, part of e& (formerly known as Etisalat Group), has entered into a strategic three-year alliance with DataRobot, a US-based Artificial Intelligence (AI) platform provider, to launch an Enterprise AI as a Service (AlaaS) offering to support government and private companies in their digital transformation journey. The Enterprise AI as a Service (AIaaS) is […]
