Virgin Mobile Kuwait has announced its metaverse programme to collaborate with Kuwaiti content creators on platforms including The Sandbox. The initiative is aimed at building digital literacy and capacity in Kuwait as the company cements its position as the market’s leading digital telco. In addition to The Sandbox, Virgin Mobile is also collaborating with global […]
Vericast announced the expansion of its best-in-class influencer and paid social marketing solution to include TikTok. Following a year of nearly 40 per cent growth and success among clients in the consumer packaged goods vertical, the solution is available now to Vericast’s retail and restaurant clients. The announcement is another example of the company’s broader […]
Cogneve, a lead generation and premium SEO agency, announces its strategic partnership for Tekpon with Pro Application Tech, a team of mobile app developers, and digital marketing specialists. In its path to becoming a one-stop platform for all digital needs where people can buy smart the software subscription they need and find the latest’s innovations […]
Stravito, the enterprise insights platform democratising access to market research and insights launched Atlas, a new exploratory search tool. Atlas introduces an innovative and highly visual way to explore available information, reveal hidden connections between topics and categories, get extra context on keywords, identify trends and build stories around key findings. The product was developed […]
Amazon.Inc has announced the release of its open-source what they have entitled the ‘MASSIVE’ speech dataset. The aim is to help researchers scale natural-language-understanding technology to every language. The dataset will assist researchers in developing virtual assistants that could easily be generalised even for the world’s most hidden languages. In addition to the database, Amazon […]
Merkle, dentsu’s customer experience management company, launched the Inflation Resilience Dashboard to help business leaders and marketers with critical consumer insights to influence marketing and business decisions. The dashboard visualises inflation resilience by geographic location, down to the county level, and by generation as part of an initiative to supply companies with advanced information on […]
AdAdapted, a shopping list marketing and insights platform provider, has partnered with LiveRamp, a data connectivity platform provider, to give companies expanded network audiences and increased efficiency in targeting. AdAdapted has increased its audience size since implementing LiveRamp. Now, with the help of LiveRamp ID, LiveRamp’s identity graph, AdAdapted is able to target users across […]
mFilterIt has launched the second phase of its state-of-the-art, AI-powered solution suite, mScanIt. It allows quick commerce (Q-commerce) brands to keep ahead of the game and be the preferred outlet choice for consumers in a crowded online market. The mScanIt tool helps online retailers keep products at an optimal price, manage stock availability and safeguard […]
HYKE, an app-based digital distribution platform, provides instrumental assistance, in-depth market research, real-time data visibility, and efficient communication tools to manufacturers, retailers, and distributors to help them connect seamlessly. The HYKE app-based platform is essentially a seamless and uncomplicated app-based system that allows its users to get all the technology, supply chain infrastructure, and market […]
Zenarate, providers of an artificial intelligence-powered conversation simulation solution, launched Concurrent Chat Simulation in its AI Coach platform. Concurrent Chat Simulation allows contact centre agents to practice handling multiple incoming chats from customers simultaneously. Training leaders can empower agents to master high-impact chat topics with their personalised AI Coach simulating a customer while providing in-the-moment […]
