The Abu Dhabi Department of Economic Development (ADDED) has signed a memorandum of understanding (MoU) with SAP. ADDED and SAP shall explore collaboration opportunities to enhance industry innovation and digital transformation, develop advanced business models, nurture Emirati talent, and foster local digital competencies, particularly through supporting startups and small business enterprises (SMEs). In terms of […]
Schneider Electric signs a memorandum of understanding (MoU) with Tatweer Misr, a real estate developer in Egypt, to integrate technological innovation, starting from the design to the smart management phase of the project. The partnership will allow the pioneering developer to utilise the iTWO platform, established by Schneider Electric’s RIB Software, as one of the […]
BEDU, the Dubai-based leader of Metaverse and Web3 technologies in the Middle East, and Omada, the performance-based digital marketing and eCommerce advertising group in the MENA region, have announced a strategic partnership to jointly develop and deploy an NFT-based eCommerce marketing solution. The collaboration will leverage Omada’s relationships with more than 450 regional retailers through […]
Doxx launches a fully integrated digital platform in the MENA region. The platform connects medical professionals and institutional healthcare providers to support the patient’s medical journey, increase accuracy, as well as improve the quality of service while reducing healthcare costs for the patient. The startup successfully raised $1.5 million in a seed round, with expansions […]
Omnicom has launched the Supply Chain IQ Score, a supply-chain based media activation tool in partnership with Crisp, an open retail data platform. Powered by Crisp, which pipes normalised data from retailers and distributors into the Omni open marketing orchestration platform, Supply Chain IQ Score gives media planners day-to-day visibility into inventory data at the […]
CleverTap announced that it has signed definitive agreements to fully acquire San Francisco-based Leanplum, a multi-channel customer engagement platform, for an undisclosed amount. This acquisition will make CleverTap a truly global company with development centres and customer-facing and success teams across North America, Europe, Latin America, India, South East Asia, and the Middle East. Combining […]
MMA Smarties commemorated innovative and effective modern marketing campaigns that ran across the Middle East and North Africa region during 2021 with NFTs. Known as Smarties MENA Into The Metaverse, the tokenised awards were created by an Istanbul-based artist, Efe Balun. He designed four exclusive animated artworks representing the trophy categories (Bronze, Silver, Gold and […]
Gig customer service platform Limitless released its third-annual GigCX report The Inevitable, Explosive Growth of GigCX. The headline data reveals that nearly 80 per cent of CX leaders surveyed feel that the GigCX model is ‘inevitable,’ and that it is here to stay. While most businesses deal with attrition and staff shortages, the research reveals […]
Quantum Metric has launched Visible, a platform that provides users with detailed insights into the customer journey and helps them make actionable decisions based on data. The Visible platform features session replay, customer journey analysis, business quantification, and interaction heatmaps. It provides metrics, heatmaps, clicks and taps, and conversion data, right from within the Google […]
IBF Net announces the expansion of its miniature Islamic economy into a metaverse with two components — a metaverse for learning and a marketplace. The new initiative is the first-of-its-kind application of metaverse technology to create a marketplace that ensures higher levels of consumer and investor protection and is also compliant with the faith and […]
